Workshop Promotion via Facebook Events
Facebook Event ad campaign to promote your local workshops. Each month, you will receive a form to tell Hiper which workshops to promote. You must commit to a total number of workshop ads by June 1st, 2022.
Objective: Optimized for Facebook Event response
Cost: $150/Event
Facebook Boosted Posts
This ad package includes the promotion of approved content published by Hiper on your Facebook Page. Up to 30 posts will be boosted during Q4 with an average per post budget of $10.
Objective: Optimized for post engagement
Cost: $450/Quarter
Client Recruitment Facebook & Instagram
Hiper will work directly with your chapter to set-up an ad campaign that features local clients from your chapter. Your ad campaign may have up to 6 versions of local ads. Additional versions may be supplemented with top performing brand content.
Objective: Drive clicks to local /Find-A-Mentor webpage
Cost: $1,350/Quarter
Volunteer Recruitment Facebook & Instagram
Hiper will work directly with your chapter to set-up an ad campaign that features local mentors from your chapter. Your ad campaign may have up to 6 versions of local ads. Additional versions may be supplemented with top performing brand content.
Objective: Drive clicks to local /Volunteer webpage
Cost: $1,350/Quarter
Volunteer Recruitment LinkedIn
This ad package comprises two ad types in LinkedIn:
- Sponsored content video ads will display on the target audience’s newsfeed when scrolling LinkedIn. Hiper will re-target users who view this video with a Sponsored Message ad. Chapters have the option to provide local video assets of mentors to feature in the video ad set.
- A remarketing audience will be created based on users who watch at least 25% of the video(s). These users will receive a direct message from Candice Stennett, VP of Marketing from SCORE. This one-to-one message displays in the Inbox of the target audience’s LinkedIn profile.
Objective: Drive clicks to local /Volunteer webpage
Cost: $1,950/Quarter
Next Steps
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If your chapter is interested in any of the five Q4 FY22 ad packages, please complete the opt-in form by June 1, 2022: https://forms.gle/KyEhYr8rWLmuT91w8
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If your chapter is looking for further details on these campaigns (including how they work, budget breakdowns, success metrics and more), please click here.
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If your chapter has any additional questions related to these ad packages, please email scoresocial@hi-perlocal.com.
Thanks for all you do!
The SCORE Social Media Team
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