MAY 2022

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SCORE Association
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Deadline Extended! Q4 Paid Ads Opt-In

Greetings from your Social Media Team at SCORE!


We are emailing today to let you know that we have extended the deadline for OPTIONAL Q4 paid social media advertising. We are offering new, improved and budget-friendly options for July-September, and you now have an additional week to sign up.


The new deadline is Wednesday, June 15.


If you opt in by this new deadline, your campaign(s) will launch on July 15 to allow time for the Hiper team to set up and optimize your campaigns. 


We don't want you to miss out, so make sure you opt-in by completing this form. Keep reading for more details on Q4's campaign offerings.

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OPTIONAL PAID SOCIAL MEDIA ADVERTISING:

TURN-KEY CAMPAIGNS AVAILABLE FOR YOUR CHAPTER


For those chapters seeking to promote events and workshops, recruit clients or volunteers or build awareness by adding a media spend, turn-key paid social media ad campaign options are available through our contractor, Hiper, on a quarterly basis.

OPT IN NOW

Q4 Campaign Options:

Workshop Promotion via Facebook Events


Facebook Event ad campaign to promote your local workshops. Each month, you will receive a form to tell Hiper which workshops to promote. You must commit to a total number of workshop ads by June 1st, 2022. 


Objective: Optimized for Facebook Event response

Cost: $150/Event*


*Discount available when promoting three or more workshops. Email us at scoresocial@hi-perlocal.com for more info.


Facebook Boosted Posts


This ad package includes the promotion of approved content published by Hiper on your Facebook Page. Up to 30 posts will be boosted during Q4 with an average per post budget of $10. 


Objective: Optimized for post engagement

Cost: $450/Quarter



Client Recruitment Facebook & Instagram


Hiper will work directly with your chapter to set-up an ad campaign that features local clients from your chapter. Your ad campaign may have up to 6 versions of local ads. Additional versions may be supplemented with top performing brand content. 


Objective: Drive clicks to local /Find-A-Mentor webpage

Cost: $1,350/Quarter



Volunteer Recruitment Facebook & Instagram


Hiper will work directly with your chapter to set-up an ad campaign that features local mentors from your chapter. Your ad campaign may have up to 6 versions of local ads. Additional versions may be supplemented with top performing brand content.


Objective: Drive clicks to local /Volunteer webpage

Cost: $1,350/Quarter



Volunteer Recruitment LinkedIn


This ad package comprises two ad types in LinkedIn:


  1. Sponsored content video ads will display on the target audience’s newsfeed when scrolling LinkedIn. Hiper will re-target users who view this video with a Sponsored Message ad. Chapters have the option to provide local video assets of mentors to feature in the video ad set. 
  2. A remarketing audience will be created based on users who watch at least 25% of the video(s). These users will receive a direct message from Candice Stennett, VP of Marketing from SCORE. This one-to-one message displays in the Inbox of the target audience’s LinkedIn profile.


Objective: Drive clicks to local /Volunteer webpage

Cost: $1,950/Quarter



Next Steps


  1. If your chapter is interested in any of the five Q4 FY22 ad packages, please complete the opt-in form by June 15, 2022: https://forms.gle/KyEhYr8rWLmuT91w8
  2. If your chapter is looking for further details on these campaigns (including how they work, budget breakdowns, success metrics and more), please click here.
  3. If your chapter has any additional questions related to these ad packages, please email scoresocial@hi-perlocal.com


Thanks for all you do!

The SCORE Social Media Team

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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