November 2011Issue No. 083
Dealer Photo Studio
Technology moving forward
Greetings!

The Dealermade Photo Studio is the industries newest innovation. It can be installed on your location (30'x30' area recommended) and will turn a vehicle weighing up to 20,000lbs in 52 seconds which is located in-front of two 24' green screen walls adjacent to two white walls covered by a 24'x24' light bank. The system comes complete with a Canon T3i SLR camera and lens sets and a powerful computer/software to process the photos and video.

Start taking 40+ pictures and full-turn videos in only 7 to 10 minutes of every new and used car. Increase quality and add video to every vehicle regardless of the weather with your own Photo Studio.
Picture & Video Production
Photo Studio
Hubler of Shelbyville IN -  This is the 2nd Studio purchased by Hubler Auto Group. They have 10 dealerships and support all 10 locations through two detail centers. They take pictures and video of over 40 vehicles per day using the Dealermade Photo Studios.

"The quality and speed of production of our pictures and video has greatly increased, making a daunting task easily managed" - Hubler
 Studio Space
An interior area of 30'x30' is recommended and 24'x24' is the minimum requirement.  If space is not available, Dealermade can install a 30'x31' metal building in your parking lot.
Metal Building 
Metal Building
Pictures
The entire area can be controlled (SIDES) All four sides control reflections. Two sides are green screen, two sides are white walls. (CEILING) The entire ceiling is a light bank with 1/4-stop silk for light filtering and the photographer takes pictures from the outside of the area (no photographer reflections), producing quality pictures. 


dealermade photo studio   
   

D128395.mp4
D128395.mp4
Real Video

Example of a 14,000lb truck turning in 52 seconds, creates the ability to take full-turn videos. The software templates allow speakers, titles, text to overlay the video and pictures or video replace the green screen. The results can be video commercials on every vehicle. You can easily product TV Commercials too.
Get ready for the Winter
Overcome the challenges of taking pictures in the snow or winter weather, and place your cars in the sun or on the beach as one of the unlimited background selections with a photo studio.
Lease or Purchase
Leases start at $711/mo.

Contact Dealermade at 888-403-9143 or email sales@dealermade.com for pricing details.

A photo studio should cost less than utilizing 3rd party services and product better results the day a vehicle arrives.
The Process
1. Drive vehicle on carousel
2. Close curtain
3. Activate carousel and take exterior pictures during 1st turn (52 seconds)
4. Take exterior video during 2nd turn.
5. Open vehicle door and take 15 second video of interior dash.
6. Take multiple interior pictures.
7. Drive off vehicle.
8. After all vehicle are completed bulk process pictures and video.
Dealer links
The Right Position
When dealer websites started, dealers created a new position (Internet Manager) traditionally a sales person working the leads from the website.

Online opportunities have significantly increased, now there are pictures, video creation, Craigslist, eBay, Google WordAds, facebook  and  AutoTrader but the role of Internet Manager remains a salesperson with internet responsibilities. Dealers need to have the ability to maximize opportunities, the position of Internet Manager needs to grow.

"Let sales people work leads and a Internet Director initiate the work to generate them."

The savings a photo studio generates by replacing 3rd party picture taking services enable funding the new position of an internet director. A internet-only focused individual with full-time responsibilities to take pictures and video of all new & used vehicles, export results to your website, AutoTrader, post inventory to Craigslist, Facebook, start eBay auctions, and manage targeted Google WordAds. The results will be increased sales through better presentation and execution.

Dealermade has been helping dealers grow by providing websites and web services for over 10 years. Contact Dealermade to gain the tools to maximize your online opportunities.

(888) 403-9143