When dealer websites started, dealers created a new position (Internet Manager) traditionally a sales person working the leads from the website.
Online opportunities have significantly increased, now there are pictures, video creation, Craigslist, eBay, Google WordAds, facebook and AutoTrader but the role of Internet Manager remains a salesperson with internet responsibilities. Dealers need to have the ability to maximize opportunities, the position of Internet Manager needs to grow.
"Let sales people work leads and a Internet Director initiate the work to generate them."The savings a photo studio generates by replacing 3rd party picture taking services enable funding the new position of an internet director. A internet-only focused individual with full-time responsibilities to take pictures and video of all new & used vehicles, export results to your website, AutoTrader, post inventory to Craigslist, Facebook, start eBay auctions, and manage targeted Google WordAds. The results will be increased sales through better presentation and execution.
Dealermade has been helping dealers grow by providing websites and web services for over 10 years. Contact Dealermade to gain the tools to maximize your online opportunities.
(888) 403-9143