Dealer Spotlight - Maybaum Gallery, June 23, 2020

Dealer Spotlight: Maybaum Gallery

Newsletter June 23, 2020

In this issue, I interviewed Christina Maybaum, owner of Maybaum Gallery, a contemporary gallery in San Francisco. Christina shared with us the challenges of doing business as an art dealer in the era of COVID-19. The works of art highlighted in this newsletter are all by artists represented by Maybaum Gallery.

Roth Fine Art Appraisals is also excited to announce the upcoming webinar: The Value of Fame - Valuing Hollywood & Rock 'n' Roll Memorabilia. Darren Julian, of Julian's Auctions, and I will be presenting the challenges in valuing a variety of iconic items from gowns to guitars. This event will take place on June 29 at 11 am PST. For more information and to register please see link below.

Visit our website

Please stay healthy and safe during this time.

Sincerely,

Andrea Z. Roth, Ph.D., ASA

Andrea : How did you get started as

a dealer?

Christina : I interned at an art gallery

and under a curator at a museum for

my first art jobs. Later, I pursued my

Masters in Art History thinking I would go on to do museum work. After working multiple jobs in the arts, I realized that only gallery work enables you to wear many hats. I enjoyed the multi-faceted nature of

gallery work. The business end mixed

with an artistic outlet really

suited me.

Andrea: How are you adapting to the COVID-19 lockdown? How are you planning exhibitions and artist promotions?

Amy Donaldson

Bright Hope

Oil on Canvas

Courtesy of Maybaum Gallery

Heather Capen

Market Street

Oil on Canvas

On View at Maybaum Gallery

Christina: We are still installing our shows and we take tons of photos and videos. We are doing a lot of work on Instagram, email and phone. It's a big shift in selling so we are still exploring virtual exhibition viewing ideas and more focused social media.

Andrea: Has it inspired you to create virtual viewing rooms? If so what are the challenges with setting up virtual viewing rooms?

Christina: That's a work in progress! The biggest challenge is choosing the right company  to assist.

Andrea: What do you see as the most important features to keeping galleries afloat during this time?

Christina: Having really amazing inventory and shows. We do really  personalized focused outreach and that  tends to work best for us.

Andrea: How do you see the pandemic affecting the art market in the long run?

Christina: I think, like any recession, things will slow down for a while and slowly work back to normal. I think art fairs are the most at risk right now, which is unfortunate because that has become a big staple for art galleries. People already are going out to stores less but art fairs were very well attended. Now that art fairs are going to be cancelled it will be more difficult to reach collectors in person.

Andrea: What do you miss most about the formal normal means of doing business?

Christina: In the past my presentations with collectors were more in depth. People had more patience to sit and really learn about an artist. Now things move faster and are more transactional.

Andrea: How have you set up your work environment at home?

Simon Nicholas

Kenwood II

Oil on Linen

Courtesy of Maybaum Gallery

Christina: I have had to acquire a desk and printer! I have a lovely set up but I miss the gallery! Working in person with my employees was also much better than remote.

Andrea: Have you visited any good virtual exhibitions?

Christina: No, but I'm researching that now.

Hadas Tal

Jessie's Roses

Oil on Wood Panel

Courtesy of Maybaum Gallery

Andrea: How are you spending your time when not working?

Christina: Exercising, gardening and helping home school my kids.

Andrea: Any favorite books or shows/movies you can recommend?

Christina: Optic Nerve is a  fun book I started to  read related to art.

Andrea: What is the best part of lockdown and worst part of lockdown for you?

Christina: Best part of lockdown: learning to  garden; worst part of lockdown: not socializing or visiting with collectors and artists.

Andrea: What’s the first thing you’ll do when lockdown is lifted?

Christina: Hopefully an art fair or a party! 

Artist Spotlight

Andrea: Is there an artist who is doing some really exciting work related to the current pandemic or finding creative ways of dealing or expressing themselves in light of our current situation?

Christina: I love Jarek Puczel's work because it has always addressed solitude, isolation, and domestic, intimate relationships. This pandemic makes his work more relevant at the moment. 

Jarek Puczel

Beyond the Mind

Oil on Canvas

Explore More Works by Puczel

I also think our current show for Belinda Fox is interesting in the context of this pandemic. One of her paintings is of a crane and is titled "Something Good Will Come of This." Her work is about preserving our natural environment and that has been a positive aspect of the lock down. The air has never been cleaner and animals seem to be thriving. 

Belinda Fox

Something Good Will Come

Out of This (Listen to Me)

Mixed Media

Explore More Works by Belinda Fox

Christina Maybaum is the owner of Maybaum Gallery at 49 Geary Street, Suite 416 in San Francisco.

Christina is always seeking to represent artists of various ethnic backgrounds.

While in San Francisco pay her a visit and explore the exhibits Maybaum Gallery has

on display.

Visit the Maybaum Gallery website for more information on current exhibits.

Visit Maybaum Gallery

Upcoming Event

The Value of Fame:

Valuing Hollywood &

Rock 'n' Roll Memorabilia

I will guide a discussion with Darren Julien, President and CEO of Julien's Auctions, on the valuation of Hollywood and Rock ‘n’ Roll memorabilia. We will discuss the challenges of assigning values on a variety of iconic items from gowns to guitars. We will learn about the most collectible celebrities, how value estimates are based, what are general characteristics of value and how the market has transformed in the past few years.

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