Dealership Invite: Auto Show First Look

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Coffee & Wheels

This year get the first look of the

Houston Auto Show during this open-house style event with coffee, pastries, and some insight into the Latino car-buying market. Wednesday, January 25

9 a.m. - 11 a.m.

Room 102-103 - By main entrance

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Capturing the Missing Latino Market

Enjoy coffee and pastries with the Auto Industry Analyst of NBCUniversal, Steven Guerra, as he provides a 30-minute presentation on today's state of the industry with a focus on the Hispanic market.

Gain data-driven insights on the growth and spending power of the US and local Latino consumers. See impressive returns on Latino marketing efforts using brand-specific case studies and learn how dealers can effectively build market share in this consumer segment.

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Auto Show Preview

This 2023 sales kick-off event, presented by Telemundo, invites Houston dealership staff to enjoy coffee and pastries while checking out all that the Houston AutoBoative Show has to offer.

Event parking is free at NRG Center from 8 a.m. - 10 am. on Wednesday, Jan. 25.