Call For Abstracts For

A SportSIG Special Session at the 2025 AMA Winter Academic Conference

February 14-16, 2025, Phoenix, AZ

The Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) of the American Marketing Association (AMA) seeks abstracts for inclusion in a special session proposal for the 2025 AMA Winter Academic Conference. If you are currently performing research in this area and would like to be part of the SportSIG special session, please submit an abstract for your project by August 16 for consideration.

Abstracts should be limited to 500 words and may be on any sports-related topic and/or sponsorship-linked marketing. However, abstracts related to sponsorship and the conference theme of “Marketing in Service of Nature and Humanity” are especially encouraged. 

Potential topics may include (but are not limited to) the following areas pertaining to venues, teams, leagues, fans, sponsors, agencies, and events: 

· Artificial Intelligence and Technology

· Branding and Marketing Communications

· Consumer (Fan) Behavior

· Digital and Social Marketing

· Marketing Strategy and Global Marketing

· Sustainability and Public Policy

· Vulnerability and Consumer Well-Being

Submissions should include: 

· Title,

· Author name(s), affiliation(s), and e-mail(s),

· Abstract (500 words max),

· References (in alphabetical order), and

· Single spacing with 12-point Times New Roman font and 1-inch margins. 

Please direct questions and submissions to Brett Christenson, Vice Chair of Conference Programming, at brett.christenson@psu.edu. 

Key Dates: 

Submission deadline: Tuesday, August 27, 2024

Notification of inclusion in the special session proposal: Middle September 

NOTE: If AMA accepts the special session proposal, at least one author must register and attend the 2025 AMA Winter Academic Conference.

You can visit the conference website here:

https://www.ama.org/events/academic/2025-ama-winter-academic-conference/

Scholarship Opportunity for

Ph.D. Students!

The AMA SportSIG is pleased to announce two scholarships for Ph.D. students to attend and present at the 2025 Winter Academic Conference in Phoenix, Arizona (February 14-16, 2025)!

SBRnet and the Sports Marketing Analytics platform will cover the registration fees of two Ph.D. students who will attend and present at an AMA SportSIG special session during the 2025 Winter Academic Conference!

The AMA SportSIG leadership team is grateful to the President of SBRnet, Neil Schwartz, for his generosity!

Eligibility criteria:



1. Ph.D. student status during the 2025 AMA Winter Academic Conference
2. Submit an abstract for an AMA SportSIG special session
3. Present at the AMA SportSIG special session

A few words about SBRnet the Sports Marketing Analytics platform

SBRnet and the Sports Marketing Analytics platform is a comprehensive online hub featuring sports marketing data and other resources for the academic and commercial markets. SBRnet’s data sets include syndicated and proprietary research for professional and college sports, consumer research, and industry reports. The site features extensive research and custom reports covering sports participation, the fan market, and behaviors, venues, sponsorships, expenditures on sporting goods, brand preference, and much more.

You can learn more about SBRnet here: https://sportsmarketanalytics.com/home.aspx?rs=nf