Powering Possibilities
The Pasadena Economic Development Corporation (PEDC) recently announced the launch of a new marketing brand for Pasadena. This brand creation process involved input from over 80 community leaders through focus group meetings and extensive surveys to the community in order to truly understand what the community envisioned for Pasadena’s new look and feel. This new logo and overall image will not replace the current city seal or Pasadena EDC logo. The purpose for this new brand will be to serve as a tool to create unification and awareness around Pasadena’s assets and to help generate community pride.