DECEMBER 2022

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SCORE Association
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Social Media Webinar Follow Up

This month’s Social Media Webinar for chapter volunteers was packed with live training, exciting updates and engaged participants. Many thanks to all who joined and specifically to our first-timers! We loved all of the feedback, comments and questions.


Did you miss it? See below for important links and a short summary.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing

desk at [email protected].

December Social Media Webinar Highlights:

Happy Holidays from the SCORE Social Media Team! In our December webinar, we focused our end-of-year time together on a few announcements regarding current and upcoming initiatives and hosted an extended Q&A session. Here are the highlights:


Google Business Profile Name Changes


Due to a recent update of Google's Guidelines, the way your chapter is represented on your Google Business Profile has changed. The update states that your name should reflect your business’s real-world name, as used consistently on your storefront, website, stationery and as known to customers. To avoid the suspension of our accounts for not complying, the name of your chapter's Google Business Profile has been changed from SCORE Mentors {Locality} to SCORE.


Watch the webinar recording for in-depth coverage on this change.



Updated Chapter Social Media Content Strategy


As previously announced, we are excited to officially offer LinkedIn content publishing through the Chapter Social Media Program. This support, as well as new and improved content strategies for each of the three included platforms, will begin on Jan. 1. This is a highly anticipated addition to the program, and we cannot wait to see the results and report back!


View the January Chapter Social Media Calendar here. 



Chapter Success Story Curation Pilot


We will also be in the early stages of an additional project in January: our Success Story Curation Pilot. The goal of this project is to develop and test a process for mining your chapter’s success stories from your chapter websites on a monthly basis. We expect this process to work similarly to the Facebook Event Promotion process and intend to test with a small sub-group of 10 chapters to get started.



If your chapter would be a good fit for this pilot, let us know.



Social Media Support During Website Launch


The SCORE HQ Social Media Team and the Hiper Community Management Team have been working diligently with the Marketing Team to make sure the website transition is a smooth one and the services you receive through the Chapter Social Media Program are as uninterrupted as possible. In practice, this looks like a high level of support in two ways: (1) Ensuring your URLs on social media channels and posts function properly post-site launch and (2) Ensuring that all of the January chapter events you want shared on Facebook are covered.


Watch the webinar recording for in-depth coverage on this support.

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NEXT WEBINAR:

WEDNESDAY, JANUARY 18 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

REGISTER

Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

The SCORE Social Media Team

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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