DECEMBER 2023

Happy December, Social Media Chairs!

'Tis the season! As we wrap up 2023, we would like to send you some holiday cheer and share a few important announcements.

Below you will find a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, new support offered through the Chapter Social Media Program and a Social Media Chair of the Month shoutout.

Interested? Keep reading to learn more.

IMPORTANT CHAPTER SOCIAL MEDIA LINKS

Questions? Email our dedicated ticketing

desk at socialmedia@score.org.

December Social Media Toolkit:

December is National Write a Business Plan Month and our December toolkit for SCORE Social Media Chairs offers easy ways to share SCORE business planning resources locally to help entrepreneurs thrive!

The toolkit includes a combination of graphics, articles, events, templates and even suggested copy to use throughout the month on your chapter’s channels.

View the National Write a

Business Plan Month toolkit here!

NEXT WEBINAR:

WEDNESDAY, DECEMBER 20 | 2 PM ET

Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

December Social Media Updates:

IMPORTANT: Add the Social Media Webinar Back to Your Calendar

Our Social Media Webinar was set to expire last month in Zoom. We have extended the webinar occurrences throughout the next year and registrants have carried over, but several volunteers reported the webinar dropping off of their calendars! Please re-add the event and/or ensure it is on your calendar for December 20 at 2PM ET.

Add the Social Media Webinar to your Google Calendar here.

Review San Luis Obispo's Chapter Social Strategy Presentation

In our last webinar, we were joined by Molly Schiff, Social Media Chair for San Luis Obispo. She covered her chapter's approach to social media—including goal setting, tactics, tips and tricks and how to measure and communicate success. She also shared resources like Canva templates, ChatGPT prompts and more!

Watch the November Social Media Webinar recording here.

Learn More about Success Story Support for All Chapters

Success Story Support is a new addition to the Chapter Social Media Program this year. Much like the process for mining and promoting your chapter workshops as Facebook Events, our team will go through your chapter’s website once per month to capture new success stories you have posted. We will then use a SOCi template to share these posts on your chapter social media channels.

Learn more about the new success story support here.

Join the SCORE Social Media Advocacy Group - LAST CALL!

We are currently developing a SCORE Social Media Advocacy Group. The goal of this group will be to continue to shape and expand the social media support offered to chapters by collaborating with the most engaged and influential Social Media Chairs within our organization. We are finalizing our invites, so please reach out soon if interested!

Interested in participating? Email us at socialmedia@score.org.

Hiper Monthly Open Office Hours on December 28

Do you have questions about social media advertising for your chapter? New in FY24, we invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.

CONGRATULATIONS TOM HILE!

Here's a quick look at SCORE Columbus OH's approach:

Shares engaging content across all channels daily
Layers in additional event promotions to spread the word
Highlights local vendors and resources within his community

These tactics have resulted in a 26% increase in Facebook post engagements month over month!

Has your chapter done something awesome on social?

We'd love to celebrate you!

LET US KNOW!

Thank you for all you do for SCORE and for America’s small business owners!

Best Wishes,

SCORE Social Media Team (External Relations)

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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