City Hall Visit Update

Hello,

If you’ve spent any time with me, you know this already: I love city halls — especially council chambers. Not in an abstract, policy-wonk way (although I can do that, too), but in a human, civic-pride-filled way.


There’s something grounding about walking into a city hall. While the architecture may change, and the agendas certainly do, the purpose is constant. City halls are where democracy does its day-to-day work, where communities show up to hammer out priorities and where city staff and elected officials tirelessly solve impossible problems on behalf of their residents.


My passion for boots-on-the-ground public service has turned into a personal quest. I visit council chambers wherever my travels take me, snapping selfies and soaking in each community’s unique character. In 2025 alone, I’ve added 25 more council chambers to my running tally, from desert towns here in California to historic cities farther afield.


Every visit reinforces Tripepi Smith’s vision: to inspire effective civic engagement. We are proud to help the people inside these buildings communicate clearly, cultivate trust and serve their communities.


If your council chambers isn’t on my list yet, consider this an open invitation. I’m always happy to hear what’s working, learn what’s hard and celebrate the good work happening in your city or town. No formal agenda — just a shared appreciation for local government done well.


Safe travels and see you soon,


Ryder Todd Smith

CEO, Tripepi Smith

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Insights

Social Media News to Know: December 2025

This month's roundup covers:


  • Meta has introduced new AI-powered account support options.
  • Meta is pushing to make AI targeting tools a core part of the ad creation process, with more Advantage+ features now embedded directly into campaign setup.
  • Threads is testing a new "Dear Algo" feature that lets users guide the feed by posting what they want to see more or less of.
  • YouTube is rolling out its AI-powered "Expressive Captions" feature to all devices.
  • X is deepening the integration of its Grok AI tools by using AI to organize the "Following" feed based on predicted engagement and relevance.


Read more social media news.

Welcome to Team TS!

Aly Edwards Re-joins Team Tripepi Smith as Business Analyst


Tripepi Smith is proud to welcome back Aly (Nichols) Edwards as a business analyst. Aly previously served on the Tripepi Smith team from 2022 to 2024, before taking time to pursue further education. With a bachelor’s degree in public relations, she brings expertise in social media management, copywriting, event planning and outreach, strengthened through hands-on experience to the firm.

Mallory Rogers Joins Team Tripepi Smith as Executive Assistant


Tripepi Smith welcomed Mallory Rogers to the team as Executive Assistant to the CEO and CFO. She will provide high-level administrative and project support, enabling leadership to focus on strategic initiatives. This addition to the team is a reflection of the firm's continued growth and commitment to operational excellence.

Tripepi Smith News

MMASC Partners With Local Information Network of Knowledge (LINK)


The Municipal Management Association of Southern California (MMASC) has announced a new partnership with the Local Information Network of Knowledge (LINK), a community forum built exclusively for California local government professionals. The collaboration provides MMASC members with streamlined access to a library of resources such as policies, programs, RFP samples and staff reports from agencies across the state. Learn more.

What to Know About Nextdoor Ads Manager


As public agencies look for more effective ways to reach residents, the Nextdoor Ads Manager offers a uniquely local advantage. Similar to Meta and LinkedIn’s ad platforms— but built specifically for neighborhood-level engagement — it delivers messages directly to users based on where they live.

With a more rigorous review process and stricter policies around political and social issue ads, Nextdoor’s platform helps ensure transparency and accuracy. Read along to learn more.


More Tripepi Smith News

TS on the Circuit

You can find the Tripepi Smith team at:

The Latest from LINK

Tripepi Smith’s Local Information Network of Knowledge (LINK) is a centralized platform designed to make real-world information easily accessible for local government professionals. LINK brings together practical insights drawn from policies, programs, state legislation, staff reports and case studies, presenting key takeaways and examples of how agencies across California are addressing common challenges. Built on the idea that local government thrives on collaboration, LINK provides a space for municipal staff to exchange knowledge, learn from one another and access reliable information.


Learn more about LINK.

Tripepi Smith offers a single-source solution to any of your communication needs.

Our team of experts can help:



  • Create and execute strategic communication plans
  • Conduct communication assessments
  • Provide communication policy support
  • Write and distribute public service announcements
  • Draft email campaigns
  • Launch digital advertising campaigns
  • Manage your agency’s social media
  • Track data and metrics

Talent On Tap

Director Sydni Overly is a strong account manager and crisis communications expert. She has a background in public policy and local government with a bachelor's degree in sociology and a master's in public administration.


Sydni is a powerhouse when it comes to content creation, general communications and community outreach for her clients. She goes above and beyond to ensure project success, and also runs the Local Information Network of Knowledge (LINK) team at the firm.


Sydni’s clients include the cities of Alameda, Malibu, Renton, Richland, Santa Paula, San Luis Obispo and Vacaville.

About Tripepi Smith

Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you’re redoing your website, driving an email campaign, shooting a video or launching on Facebook, Tripepi Smith can help.

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Meet Tripepi Smith

Our #TeamTS interview series showcases what goes on behind the screen at one of the leading marketing-technology-public affairs firms in the western US.


Learn more about our company culture and what drives TeamTS to be leaders in local government communications!

Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1