December 2017




ADV logo

A Message From Our President

In This Issue

Officers and
Board of Governors


Franklin Park Mall 

1st Vice President
Cooper-Smith Advertising
419.470.5900 x18
2nd Vice President
Cuttlefish Graphics

The Blade


President's Advisory Council:

Madison Avenue Marketing Group

Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Fresh Products
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313

Mail It Corporation

Rebecca Johns

Toledo-Lucas County Port Authority

H.O.T. Graphic Services
419.242.7000 x365
United Way of Greater Toledo

419.327.6100 x1614

Calendar of Events:

Wednesday, December 6 
Our Favorite Things Holiday Luncheon
Hilton Garden Inn, Perrysburg
11:15 networking
11:45 buffet lunch
12:00 presentation/raffles
$30 each or table of 10 for $250
RSVP by 5:00 pm on Friday, 12/1
Friday, January 5  
deadline to submit online
Friday, January 5
no entries will be accepted after 4:00 p.m.
PRINT MEDIA - drop off between 1:00-4:00
follow ALL rules and guidelines 
drop off location:
F.J. Westcott
1425 Holland Road, B
Friday, January 12
ADDY Judging
F.J. Westcott
Wednesday,  January 17
Lunch & Learn
Panel Discussion: 3 Silver Medal Award Recipients
"Looking Forward by Looking Back" 
at The Premier
more information to come!
Thursday, February 22
ADDY Awards at The Valentine Theatre
for more club information, visit:

Who Am I?

My place of birth is:
Tiffin, Ohio
How I spend my free time:
With my family and friends- attending all of the activities and sports my kids are involved in.

My oddest habit is:
When I have a lot to carry, I insist on only making one trip- creatively balancing and juggling my stuff-and often putting me in precarious situations. 
Device I couldn't live without:
Not a device-but rather the Playlist of my music collection.

My greatest accomplishment outside my profession:
Raising 2 awesome kids and being happily married to the love of my life for 20 years. 

The reason I got into advertising/marketing:
It is rewarding, fun and gets me jazzed when I am able to help someone accomplish their goals. And it's a different adventure every day. 

Biggest influences on me professionally:
I've had many--I like to take something positive from everyone to influence my personal style. 

My greatest unfulfilled ambition is:
To hang glide over the mountains. And to finish Breaking Bad- it's the reason we got Netflix. 

When nobody's looking, I like to:
Read my mindless fiction. And nap. 

The one thing I really want the world to know about me:
That I'm a positive, optimistic, happy person. 
Best thing about being an AAF Toledo member:
The networking opportunities and the luncheon presentations.

I am:
Kelly Schroder
Marketing Coordinator

Harbor Behavioral Health, Affiliate of ProMedica


  You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.



Quick Links:


Casey Pogan
AAF Toledo President
'Tis the season to Eat, Drink and Be Merry at  AAF Toledo Our Favorite Things holiday program. This year's luncheon will take place on Wednesday, December 6 at the Hilton Garden Inn and it's not too late to reserve your spot! The fun afternoon features twelve vendors showcasing the season's hottest gift ideas, live entertainment, raffles, and goodie bags for attendees. Wear your favorite ugly sweater and bring a donation for the Gift of Joy toy drive to benefit Lucas County Children Services. RSVP by 5:00 p.m. today (12/1) .
The 2018 ADDY Call for Entries is now open! The ADDYs are the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local events. The AAF Toledo ADDY Awards are the first of a three-tier, national competition. Learn more about past year winners, Silver Medal Award recipients and the ADDY award process here. The deadline for entries is 4:00 p.m. on January 5.

Do you have a job opening or are you looking for a new career? Visit the AAF Toledo career page for current openings in the advertising field. Need to fill an open position? Send details to for posting on the AAF Toledo website.

We appreciate your support of AAF Toledo. Keep up with all that is happening by following us on Facebook or by visiting for current event and program information!

Casey Pogan
Franklin Park Mall | Marketing Director
(419) 473-3317


Our Favorite Things
Holiday Luncheon
Wednesday, December 6
Hilton Garden Inn, Perrysburg

RSVP by 5:00 p.m. on Friday, 12/1

more information

ADDY Call for Entries
deadline to submit:  Friday, January 5
print entries must be dropped off between 1:00-4:00
electronic/digital entries must be entered by 4:00 p.m.

Friday, January 5

no entries will be accepted after 4:00 p.m. 

Submit entries online at: 
Drop off in person:
Friday, January 5
between 1:00-4:00 p.m.


$65 Member Individual
$80 Member Campaign

$100 Non-Member Individual
$115 Non-Member Campaign

$40 Student 
The F.J. Westcott Co.
1425 Holland Rd B
Maumee, OH 43537

Westcott Soundstage, entrance around the back of the building.

There is a large sign above the door in the back. 

2018 Scholarship Application
Toledo Community Foundation

2018 Advertising Club of Toledo / AAF Toledo Scholarship

Deadline: February 01 2018 at 11:59 PM EST (Midnight)


To provide annual scholarships for students pursuing a communications, marketing, public relations or related degree at The University of Toledo or Bowling Green State University (or another accredited university or college in Ohio or Michigan) who will be full-time (as defined by the institution) college undergraduate or graduate students. Scholarship recipients may re-apply in subsequent years. Applicants must be U.S. citizens.

It is anticipated that at least two $1,000 scholarships will be awarded in early May. Finalists may be interviewed. Recipients will be introduced at the AAF Toledo annual June meeting.


The criteria used for selection of scholarship recipients include consideration of the following:

a. Scholastic aptitude and prior academic achievement (GPA of 3.0 or above);
b. Individual motivation, ability and potential;
c. Letters of Recommendation;
d. Intent to pursue a degree in communications, marketing, public relations or related degree;
e. Extra curricular activities such as clubs, internships, work/study programs (required attachment);
f. Interest in pursuing your professional career in the greater Toledo area.

apply here

Member Company Profile

This holiday season, Franklin Park Mall will inspire you with perfect gift ideas, festive home d├ęcor, new styles for the season, family friendly events and ways to give back. From visits and photos with Santa to angel trees and strolling characters, holiday cheer abounds!

Santa has officially arrived to his wishing garden in Macy's Court and is available for visits and photos Monday - Saturday, 10 a.m. - 9 p.m. and Sunday, 11 a.m. - 6 p.m. Families with special needs are invited to make reservations for Soothing Santa, a sensory-friendly event on Sunday, December 3 and 10.

Join us for MallStars Merry Days in the Macy's Wing every Friday in December leading up to Christmas. Children of all ages will get into the Holiday spirit with free winter themed crafts and activities, special appearances and time with Santa.

Brighten the holidays for local children in Lucas County Children Services' care by donating a new, unwrapped gift to our Angel Trees located in Center Court. Simply choose a child's tag from one of the Angel Trees and then drop off your gift at the Security Office located on the second floor mezzanine above Center Court.

Visit or find us on Facebook to stay in touch with all the fun!

New Members

 Welcome New Members
Kaitlin Alzapiedi
Marketing and PR Coordinator
Card Advertising Inc.
Joanne Olnhausen
Director of Marketing & Communications
Toledo Community Foundation
Jeff Schaaf
Talent Attraction Manager
Toledo Regional Chamber of Commerce

2017-2018 Membership Renewal


JULY 1, 2017

Please renew as soon as possible.

Not a member?
contact Patty with questions at 419.866.4199

Career Opportunities

Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.

Your posting will be placed on the AAF Toledo job board/career tab for 30 days. It will also receive one mention in the monthly AAF Toledo e-newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, Instagram, LinkedIn, and Twitter).

Price: $50 non-members

Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today

submission form

Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will pay a fee of $50.

*AAF Toledo has the right to refuse any job postings at anytime.*


AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.



About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    


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