Industry Update ~  Issue 45 ~  December 2019
Industry Update is a monthly e-newsletter that forms part of the 
Industry  Communication project. I f you think we have missed anything, or you have any feedback on the articles,  we would be more than happy to hear from you.
Australian Mushrooms marketing program

A full outline of the marketing program  is included in the latest edition of the Australian Mushrooms Journal. The report includes:
Printed copies of the Journal will be mailed in early January 2020.
Strategic Investment Advisory Panel

The SIAP  met in Sydney from 4-5 December 2019.  To stay up to date with SIAP activities, please use this  LINK   to view a full list of meeting summaries.  If you have any questions related to the SIAP please contact Hort Innovation Mushroom Industry Strategic Partner, Mark Spees - 0439 574 173  - Mark.Spees@horticulture.com.au

Reminder on sustainability survey

If you have not already done so, you are encouraged to share your thoughts on the sustainability of horticultural production through a short 10 minute survey. The survey will help industry understand and respond to relevant issues.

For more information on this initiative, go to the Hort Innovation website at www.horticulture.com.au/sustainability If you have any further queries, please contact Ingrid Roth, Horticulture Sustainability project lead, on 0428 195 485 or ingridroth@roth.net.au 


Created just for horticulture growers, the second series of the Growing Matters podcast is here. Promising something for everyone, it's chock-full of practical and interesting info that you can listen to whenever and wherever you want.

The all-new episodes feature Hort Innovation R&D Managers and staff talking with industry experts about hot topics such as using data and insights, accessing information and support on trade, all things pollination, and how to talk to consumers about healthy fats.

Applications for 2020 Masterclass in Horticultural Business now open

If you want to take your horticulture career further by developing business and leadership skills with some of the best in the business, The University of Tasmania will be commencing the fourth annual Masterclass in Horticultural Business in mid-February. This ten-month course is delivered predominantly online, with several face-to-face workshops and on-farm experiences. You'll develop a business plan specific to your industry and needs, while collaborating on shared issues across the sector. Previous participants have gone on to win national awards, start new business innovations, or strengthen their existing businesses.

UTAS have developed the course in partnership with leading horticulture institutions, Lincoln University (NZ), and the Wageningen Research Academy (Netherlands), with funding from Hort Innovation. No previous tertiary education qualifications are needed, with students selected only on their professional aptitude and needs. 

Applications are now being accepted but close midnight, January 17. To apply, or to learn more about the masterclass, visit https://www.utas.edu.au/tia/study/masterclass-in-horticultural-business
A snapshot of mushroom news

Mushrooms in the News is a quick snapshot of news relevant to mushrooms. It could be a great recipe, a healthy reference, some research findings or some mushroom industry coverage. When we find it we will post it to the site and include it in the Monthly Update. If you have any comments or find anything that has been missed, please email and let us know.

Are mushrooms the superfood we all need to be eating in 2020? Body and Soul claim to be Australia's No1 Health and Wellbeing media brand and with a digital reach of over 600,000 per month, it all adds up to one of the places to be to get a message across to people about mushrooms. In this article, dietitian Melissa Meier says there is a lot of reasons to love the humble mushrooms. And when you have a health professional explaining those benefits on a top-ranking health site, it's a great combination of ingredients to convince people there are a lot of fantastic reasons to add more mushrooms to their everyday meals.
 
Australian vegetable production increases despite industry challenges A recently released Hort Innovation funded report produced by  ABARES has shown the gross value of vegetable production increased by five (5) per cent in the 2017-18 financial year reaching $4.1 billion. This growth was mainly driven by increases in tomatoes (GVP - $568 million), potatoes (GVP - $619 million) and mushrooms (GVP - $384 million). The report shows ranks vegetable production as the sixth-highest value agricultural industry in Australia.

Health and Fitness: Mushroom Magic -   Good to see the ABC is getting in on the act and talking about how mushrooms are a delicious addition to any meal. This article has a link to an interview covering the substantial health benefits of mushrooms.

5 healthy and delicious ways to cook with mushrooms Christmas and good health do not always go hand in hand, but it is great to see health professionals out there covering off the benefits of mushrooms. This time it is Zoe Bingley-Pullin, explaining how adding mushrooms to your diet can be incredibly beneficial for health and can also help to increase the diversity of your diet. In addition to listing some of the standout health benefits (it is a long list), the article includes five healthy and delicious ways to use mushrooms.
 
University under fire for mushrooms claim after sponsor revealed -   A study reported previously in this newsletter is in the news again with Griffith University coming under fire for spruiking a study into the supposed immune-boosting powers of mushrooms - without revealing it was sponsored by a company that sells mushroom-based immune-boosters. The research claimed a powdered mushroom extract "could ultimately help to boost the immune system", protecting people from microbes, toxins and carcinogens. While the research attracted national and international media coverage, leading scientists were quick to play down the hype suggesting there was no evidence from the study mushrooms could boost human immunity.

Additional links of interest:

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