December 2016

Happy Holidays and Happy New Year!


Speaker: Ann Escobar, Financial Advisor
Waddell and Reed

Presentation: Financial Strategies for Women

Doors Open:
6:00 pm
The Biltmore Hotel
2151 Laurelwood Rd
Santa Clara, CA 95054




There is an excellent line-up of programs for the Silicon Valley Chapter this year, 
and most of them qualify for CPE!  Check out the line-up as we have engaged some dynamic 
and outstanding speakers coming up for 2016/2017.


Topic - Financial Strategies for Women
Speaker: Ann Escobar, Waddell and Reed

Topic -Tax Update
Speaker: Annette Nellen, SJSU

Joint meeting with IMA Peninsula Silicon Valley
Topic - TBD

Speaker: TBD

11th Annual Spring Gala and Scholarship Awards Night
Topic - TBD
Speaker: TBD

New Board Installation 2017-2018
Topic - TBD
Speaker: TBD


In This Issue:

~President's Message~
~December News~
  • Gagging the Inner Voice: Be Kinder to Yourself
  • Advice for Students Preparing to Enter the Accounting &  Finance Fields
  • Applying Professional Skills to a Good Cause 
~Board of Directors~
~Committee Updates~
~AFWA Foundation~

Edronda Guiriba  
AFWA - Silicon Valley Chapter President
This year has just flown by!

Reflecting back on the past year and back to my first experience with AFWA Silicon Valley I am grateful for the opportunities and network I have built. From helping National with their LEAP (Lead Emerge Advance with Passion) council for young leaders voicing their needs and wants with AFWA, to hearing and connecting with great local speakers, getting great CPE value from the National Conference, and being awarded a scholarship when I was a college student, it has been a rewarding experience. 

As a former scholarship recipient I highly encourage supporting our scholarship fund, as it was a big help in my academic and professional career. Donate today! Click here to donate (do it before year end to include it as a tax-deduction on your 2016 tax returns!).

In January AFWA Silicon Valley will kick things off with a special presentation, "Financial Strategies for Women" from Ann Escobar, Financial Advisor with Waddell and Reed. What a perfect way to start the year. Hope to see you there!



Gagging the Inner Voice: Be Kinder to Yourself
Posted December 07, 2016 
By AFWA Woman of Influence, Shelly Gams 
The new year is just around the corner, and many of us have already started our annual organizing and planning for the next year:  Cleaning out desk drawers, organizing schedules, updating marketing materials, fine tuning product information, shredding outdated materials, files, and receipts.  After I have feng shuied, the planning begins for next year.  Planning for the new year, being creative and figuring out what went and well, quite frankly, what fell on its face during the year is an introspective time.  But when it is all done, I know I'll feel great and ready to take on the next year with joy and enthusiasm.   I have an organized game plan moving forward for next year and have tweaked the 3 year, 5 year and lifetime goals.

Most of us start the new year with a game plan and as the weeks and months go by, that game plan changes.  It changes because that marketing plan didn't work, a team member quit or the economy tanked.  Questions like, "When will the interest rates go up?" must be considered, and suddenly, these things that are totally out of our control affect our decision making. We should expect the unexpected.  I can't control my clients.  I can't control the rules and regulations, but I can control my enthusiasm, either positively or negatively.  (This year, I am going have my fairy godmother wave her magic wand and fix the situation just like Cinderella, right?)

Advice for Students Preparing to Enter the Accounting & Finance Fields
Posted December 12, 2016
By Cheryl Heitz with Professor Rebecca Hickman

Moving from your years as student into your first professional job is certainly a life changing event. AFWA strives to provide students access to the professional world through its programs and publications. This fantastic update from Cheryl Heitz on her conversation with a professor provides excellent advice to think about as you take on this transition. If you're an accounting or finance professional with connections to students, please share this great advice.

Continue Reading

Applying Professional Skills to a Good Cause
Posted December 07, 2016

When we think of giving back, we tend to think of donating money or goods. But as an accounting or finance professional, your professional expertise and experience may be more helpful than you realize. Here are the stories of five professional women putting their talents to good use in volunteer roles. Let these women inspire you to give more of your time in meaningful ways.


Board President:
Edronda Guiriba

Program Director:  
Tran Huynh

Newsletter/Web Chair:
Julien LaCrosse

President Elect:
Nicole Sheets

Scholarship Director:

Hospitality Director: 
Jeff Olevson

Sue Stokke

CPE Chair:
Deborah Rosengarten

Hospitality Co-Chair: 
Barbara Lietzan

Julia Becklund 
Immediate Past President:
Eileen Perry



  • All Levels of Accounting & Finance
  • Bookkeepers
  • Corporate Accounting Finance
  • Public Accounting
  • Management & Educators
  • Recruiters
If you would like to join the Silicon Valley Chapter of AFWA, follow the link to our National website:
Please feel free to complete the application or forward a copy to someone you think would benefit from joining our Chapter.
Prestigious status of professional affiliation
  • National contacts for networking and professional information
  • Forum for CPE
  • Scholarships
  • Leadership opportunities in supportive arena
  • Subscription to Accountability e-newsletter 
  • National and regional conferences at a discounted rate
  • Access to Career Center
  • Access to AFWA's LinkedIn, Facebook and Twitter groups and National online membership directory
  • Discounted membership to the Institute for Management Accountants (IMA)
  • Discounted products and services through affiliation agreements (CPA review courses, CCH tax & accounting books, Long Term Care Insurance and Bank of America credit card)
Email Edronda Guiriba

Hospitality Chair: Jeff Olevson
CPE Chair: Deborah Rosengarten, CPA

Reservation and cancellation policy:  
Reservations or cancellations are requested by noon on the Friday preceding each meeting.  Email Allyson- to reserve or cancel. The goal is an accurate count for the hotel.  Unreserved members (not guests) incur a surcharge of $5.00.
Reserved members or guests who are no-shows will be billed if not cancelled by noon the preceding Friday. We do want you to come to the meetings and reservations are helpful but if you have to cancel let us know beforehand to avoid incurring the cost of the meal.

WE ACCEPT CREDIT CARD PAYMENT AT THE DOOR with higher cost. Online registration will close on Sunday before the event day. 
Volunteers are always welcome at our monthly membership meetings. Lend a helping hand to make our monthly events and meetings even more interesting while building a great network and forming new relationships.
CPE credit is available for participating in any of our qualified programs.  See Debbie for more details in person at the meeting.

Chair: Julien LaCrosse

Send in your articles!


We encourage our membership to submit articles of interest for our monthly newsletter.  Please make your submission under the following criteria...

  • Prepared as a Microsoft Word document
  • Photos in JPEG format
  • Captions are okay, no imbedded text, please

The newsletter is prepared and distributed on a monthly basis.  Visit our web site at  If you have questions regarding articles to submit or about the newsletter, email the newsletter chair, Amrit,


Amrit is interested in hearing about your latest achievements and activities too, she will include the appropriate content in next newsletter. 


2017 AFWA National Conference
Watch for details for the 2017 AFWA National Conference 
to be held  October 2017 in Washington DC!

The Accounting & Financial Women's Alliance Annual Conference is the premier networking and education event for professionals and students of Accounting and Finance. The event attracts hundreds of professionals from across the country for four days of educational sessions - providing up to 24 hours of CPE credit - presented by leaders in the industry.



The Foundation is all about us, accounting and financial professionals, we strive every day to make a difference in the financial world and in our communities. The Foundation is charged with raising funds for national scholarships, and educational advancement of our peers and rising leaders. 


The Foundation offers each of us the opportunity to support the future direction of the profession where we have gained our own personal successes.


It is important to support those entering the profession and working alongside us. Those that follow in our footsteps have much to teach us and much to learn from us. They embody the next generation of accounting and financial professionals. Our goal for you and AFWA is to lead the way in their development.




The Foundation promotes and advances education, career development and leadership in finance and accounting. Our vision is to guide women along the path to achieve success in finance and accounting.



 Founded in 1938, AFWA/ASWA provides  women in accounting and finance the  leadership, education and networking  opportunities needed to achieve their career  goals. Celebrating 75 years as the only  organization that solely represents the interest  of women in the entire accounting and finance  community. The organization's mission is to  enable women in all accounting and related  fields to achieve their full personal,
professional and economic potential and to  contribute to the future development of their  profession.