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Montana Overall: Occupancy declined to 57.5% (from 63.8% in October 2024), while ADR edged up to $151.46 (vs. $146.03). RevPAR fell 6.5% year-over-year, with softer demand weighing on overall performance.
Billings: Occupancy decreased to 54.6% (from 61.9%), and ADR decreased to $120.51 (from $127.71), resulting in a 16.7% decline in RevPAR. Total room revenue saw a significant pullback, reflecting one of the steepest declines among Montana markets.
Bozeman/Yellowstone: Occupancy dipped to 63.6% (from 67.5%), while ADR rose to $194.43 (vs. $186.83). RevPAR slipped 1.9%, reflecting strong rate performance but softer demand than last year.
Missoula: Occupancy edged down to 61.2% (from 64.7%), with ADR falling to $160.42 (vs. $169.24). RevPAR dropped by 10.4%, reflecting a notable decline in both rate and demand.
Helena/Great Falls: Occupancy ticked down to 56.3% (from 60.3%), with ADR essentially flat at $123.65 (vs. $122.92). RevPAR declined -6.1%, reflecting generally steady but slightly softer conditions.
Butte: Occupancy fell to 62.5% (from 65.8%), while ADR increased to $140.36 (from $138.30). RevPAR decreased by 3.6%, driven by lower occupancy despite higher rates.
Flathead/Glacier: Occupancy eased to 58.1% (from 61.4%), while ADR rose to $142.77 (from $130.96). RevPAR increased 5.4%, with rate growth offsetting softer occupancy.
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