News from New England Dairy
Hot Chocolate Milk Chat with Nate Ebner and Jimmy Hunt

Students from schools across New England joined farmer Jimmy Hunt (left) from Hunt Farm in Orange, MA, NFL Player Nate Ebner (center) and our own Rene Thibault (right), for a livestream Q&A session over mugs of hot chocolate milk. Nate and Jimmy called in from Gillette Stadium to chat with students about dairy farming and the many great reasons to choose milk with their school meals! Watch a recording of the event here.
The Results are in from our "Milk, My Way" Campaign!

With the launch of our new brand in October, we ran an integrated campaign throughout New England to reconnect people to how dairy is an important part of their lives and to drive people to our new website for dairy information, recipe ideas, and resources. Our 4-week campaign in October and November with 103.3 AMP Radio and Mix 104.1 that aired throughout the greater Boston area reached 3 million listeners and drove over 1,000 page views to our new website . Our campaign survey results show that 63% of our target audience said they would purchase more dairy products after hearing and seeing our campaign materials. We also attended Chowdafest in Westport, CT, where an estimated 12,000 people attended and got the message that "Chowda's not Chowda without Real Dairy." Watch one of our campaign videos here.
 
Our campaign with NBC 5 in Vermont is ongoing and we’ll share our results in the next farmer newsletter.
NED Featured in Recent National FRAC Report
New England Dairy's smoothie and milk promotion tips were highlighted on page 8 of the Food Research & Action Center's (FRAC, a hunger relief organization) recent report, Reducing Barriers to Consuming School Meals . Our staff is excited that our resources are being made available on a national level and hope their hard work will benefit students for years to come.
NFL Players Showcased FUTP60
10 NFL players recognized the dairy promotion program Fuel Up to Play 60 during the "My Cause My Cleats" campaign. The athletes sported cow-print cleats during games on December 10. Read the full story here.
DMI CEO says Dairy Needs Unity and Innovation
DMI CEO Tom Gallagher says as activist groups seek to eliminate animal agriculture, it's more important than ever to build trust with consumers through a unified voice and action. Read more from Gallagher's Annual Meeting address here.
NED Partners on Bulk Milk Dispenser Pilot in Rhode Island Schools
We've partnered with DMI and Chartwell's to pilot bulk milk dispensers at Chariho Middle School and Chariho High School in Rhode Island. Studies show that using bulk milk dispensers can increase dairy consumption in schools and decrease lunch room waste by up to 90%. Students prefer the taste and enjoy being able to serve themselves.

If the pilot is successful, Chartwell's plans to roll them out in all of their schools. Stay tuned for updates in future newsletters!
Happy Holidays from New England Dairy
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