Saturday, December 6th from 12:00pm - 6:00pm!

What: Holidayfest! Shop, Dine and Win on South Lake!

When: Saturday, December 6, 2025

Where: South Lake Avenue, Pasadena

Details: Holidayfest 2025

This free and family friendly event has evolved into a district-wide celebration making South Lake Avenue one of San Gabriel Valley's premier shopping and dining destinations. Guests can enjoy live music, in-store promotions, family friendly activities and more!

Enjoy endless options from South Lake Avenue restaurants!

• South Lake Food & Dining Guide
• Brunch Guide
• Happy Hour Guide
• Outdoor Dining Guide

Looking to improve your health or pamper yourself? Browse through all the services offered on South Lake by visiting South Lake Health & Beauty.

Learn more about sales and promotions on South Lake by visiting Shopping on South Lake.

Park, pay, be on your way with Passport Parking! No more digging for coins. Download today! To learn more about parking on South Lake Avenue, please visit South Lake Avenue's Visitor Resources.

A big thank you to Logix Federal Credit Union for sponsoring South Lake Avenue events throughout the years! Logix offers High Rate Savings Accounts and CD's, Mortgage Loans, Vehicle Loans and more! View details at Logix Federal Credit Union. Interested in being featured in "Partner Spotlight"? Email us for more information!

On Wednesday, December 3rd from 11:00am - 3:30pm PASARROYO Pasadena hosts a holiday boutique on the Plaza which is the perfect opportunity to shop for unique gifts. The boutique will feature a variety of local vendors offering handcrafted goods, seasonal treats, and unique holiday gifts. It's the perfect chance to get a head start on your holiday shopping, support small businesses and enjoy the atmosphere. 

For more information, please visit PASARROYO Pasadena or call 626-792-5161.

On Wednesday, December 3rd from 6:00pm - 9:00pm the Macy's Friends & Family Holiday Fashion Show & Shopping Party features the 2026 Rose Court. The event is open to the public. Click to RSVP.

During Macy's Friends & Family Sale save 30% off apparel and accessories, 25% off bed and bath and 15% off beauty. Details at Holidayfest In-Store Promotions.

Macy's Disaster Relief Voucher can now be used until the end of 2026. Present the voucher at Macy's Pasadena on South Lake Avenue to receive a disaster relief discount. Vouchers are also available at Macy's registers. View Printable Voucher.

When ordering online, be sure to select Macy's Pasadena as your fulfillment center where you can easily pick up your items in person!

For more information, please visit Macy's Pasadena or call 626-792-0211.

Memberships and class packages are at the lowest rates of the year during Barry's Holiday Sale. Contact Barry's between December 1st - December 7th to learn more.

For more information, please visit Barry's or call 626-314-1877.

Alexandria II Bookstore offers a free tumbled stone with any purchase on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Alexandria II Bookstore or call 626-792-7885.

Brella Pasadena will be available at Santa's Village for a meet and greet during Holidayfest on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Brella Pasadena or call 424-319-7600.

Bricks & Minifigs Pasadena offers a BOGO 20% off pre-built and certified sets and 20% off case Minifigs and 20% off bulk containers and bags on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Bricks & Minifigs or call 626-228-2971.

Fresh, chef-crafted meals delivered with warmth, reliability, and ease, making every gathering from corporate meetings to casual celebrations. Deliciously simple at Corner Bakery.

For more information, please visit Corner Bakery or call 626-578-1281.

Cycle Gear offers special holiday promo pricing on select helmets, jackets, gloves, boots and apparel! Details at Holidayfest In-Store Promotions. Shop Gifts and Deals. Click to learn more about their Bike Nights!

For more information, please visit Cycle Gear or call 626-553-9761.

Granville Restaurant offers a free order of sweet potato fries when you mention Holidayfest 2025 on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Granville or call 626-360-7633.

Jack Rutberg Fine Arts will be open with extended hours from 10:00am - 6:00pm on Saturday, December 6, 2025 to provide Holidayfest participants with additional opportunities to see their significant exhibition “Sculptors: From Degas to Ruscha,” with more than fifty works on view through December 24. Jack Rutberg Fine Arts looks forward to kicking off the holiday shopping season with fellow South Lake businesses on the 6^th! Click to learn more about Current, Past and Upcoming Exhibitions.

For more information, please visit Jack Rutberg Fine Arts or call 323-938-5222.

Kreation Organic offers free samples and ornament-making for kids on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Kreation Organic or call 626-314-3407.

Save on facials, laser, and more during LaserAway’s Holiday Sale! Their sale starts December 9 and ends January 5. Details at Holidayfest In-Store Promotions.

For more information, please visit LaserAway or call 626-657-0550.

Logix Federal Credit Union offers a special in-store sweepstakes from December 6th - December 31st. Details at Holidayfest In-Store Promotions.

For more information, please visit Logix Federal Credit Union or call 800-328-5328.

The Holiday House at Magnolia has officially arrived with garlands, glowing lights, cozy corners and all the seasonal magic. Come sip, get cozy and celebrate the season with Magnolia House.

For more information, please visit Magnolia House or call 626-584-1126.

Mercado Pasadena offers $11.00 Margaritas on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Mercado Pasadena or call 626-345-5778.

Nothing Bundt Cakes offers a special holiday in-store prize wheel on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Nothing Bundt Cakes or call 626-792-8200.

Celebrate the New Year and the annual Rose Parade at Pasadena Hotel & Pool. This is Pasadena's busiest weekend of the year, it is recommended securing your reservation far in advance. Book Now.

For more information, please visit Pasadena Hotel & Pool or call 626-884-4150.

Salon Yuriy will host a special holiday raffle during Holidayfest on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Salon Yuriy or call 626-577-2002.

Pasadena Advanced Dentistry specializes in cosmetic dentistry, dental implants, general dentistry, and specialty treatments. A special thank you to Dr. Hanna and team for supporting Holidayfest. Be sure to visit them at Santa's Village during South Lake's Holidayfest on Saturday, December 6th from 12:00pm - 6:00pm.

For more information, please visit Pasadena Advanced Dentistry or call 626-449-2231.

Pet Food Express offers a Free Fog City pet treat up to $10 in value when you mention this deal on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Pet Food Express or call 626-578-1111.

Pie 'N Burger offers a free cookie on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Pie 'N Burger or call 626-795-1123.

SanSai Japanese Grill offers $5 off any food purchase on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit SanSai Japanese Grill or call 626-683-0900.

SoulCycle offers 20% off all retail as well as discounts on class packages. Details at Holidayfest In-Store Promotions.

For more information, please visit SoulCycle or call 626-408-3000.

Salutations Home is a luxurious gift shop filled with fanciful home accessories, fine linens for the table and bed, elegant gifts, jewelry, custom stationery, and a charming baby boutique. Be sure to check out their Holiday Decor. Shop Now.

For more information, please visit Salutations Home or call 626-577-7460.

The See's Candies chocolate shop in Pasadena is a Seasonal Volume Savings shop only open for the holiday season! They sell American-made delicious candies and chocolates. The best chocolate and candy in Pasadena can be found at See's Candies where you always get a free sample and friendly customer service.

For more information, please visit See's Candies (Seasonal Store) or call 626-785-8142.

Ten Thousand Villages offers handcrafted holiday decor that includes hand carved wooden dreidels, Christmas ornaments and nativity sets.

For more information, please visit Ten Thousand Villages or call 626-229-9892.

Celebrate the Holidays at The Arbour! Enjoy a special holiday menu filled with seasonal favorites. During the month of December, The Arbour is open for lunch every Wednesday, Thursday, and Friday from 12:00pm - 2:00pm. Call 626-396-4925 to make your reservations today! Make Reservations.

For more information, please visit The Arbour or call 626-396-4925.

Spin the Wheel to with a sample bundle at The Vitamin Shoppe! Details at Holidayfest In-Store Promotions.

For more information, please visit The Vitamin Shoppe or call 626-405-0209.

Buy one entree and get one free at Veggie Grill by Next Level. Valid on Saturday, December 6th only. Details at Holidayfest In-Store Promotions.

For more information, please visit Veggie Grill by Next Level or call 626-535-9561.

The Original Peppermint Bark is a Williams-Sonoma tradition crafted by artisan confectioners. Shop Now. 

For more information, please visit Williams-Sonoma or call 626-795-5045.

Get your South Lake Avenue favorites delivered to your door. To view catering options available on South Lake, please visit Catering on South Lake.

Stay in the know regarding important City of Pasadena updates by visiting the following links:

• City of Pasadena News Releases
• City of Pasadena Programs and Incentives
• City of Pasadena Economic Development

The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City.

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.

Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241. Connect to PPD online at Report A Crime.

Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:

511 S. Lake Avenue

View Details and Map

Click to view a list of featured spaces at South Lake Leasing Opportunities.

Whether you are looking to acquire property, open a business or move to South Lake, the South Lake Business Association is here to help you learn about South Lake Avenue’s unique attributes. Start by visiting Getting Started on South Lake.

For more information, please visit www.southlakeavenue.org.

Now it's easier than ever to connect with businesses and learn about new ones by visiting South Lake Avenue's new website at www.southlakeavenue.org.