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With December being National Business Plan Month, consider featuring resources and content to help new entrepreneurs create a successful business plan, such as The Startup Roadmap. A Constant Contact email template has been distributed into all chapter’s accounts that includes resources about business plans.

You can also utilize this month to promote winter weather preparedness and New Year preparedness (tax strategies, etc.).

Review the Field Marketing Editorial Calendar for more ideas on what to promote throughout December and into the new calendar year.

SCORE is spotlighting veterans this November, including our volunteers, mentors and veteran-owned small businesses and their importance to the U.S. economy. A press release detailing challenges faced by veteran entrepreneurs and pointing to SCORE’s Hub for Veteran Entrepreneurs was picked up in 217 outlets across the country, with a potential audience of 135 million. Veteran-focused content has also been featured all month on our SCORE social media platforms.

For Giving Tuesday, SCORE is inviting new volunteers to join our 10,000 expert mentors in giving their time to help America's small business owners recover from the pandemic in this press release. Distributed nationally, the release was picked up by 191 outlets including the Associated Press, Yahoo Finance and MarketWatch, with a potential audience of 163 million.

SCORE is mentioned an average of 1,450 times per month in national and local media. Check out some of our latest media mentions: www.score.org/news.

Kiplinger’s article “The Joy of Owning a Business in Retirement” features SCORE NYC mentor Norman Sherman sharing his insights with those considering owning a business in the retirement phase of life. The story also highlights how SCORE resources helped SCORE client and encore entrepreneur Moira Gehring launch her BoodleBody business in Santa Fe, New Mexico and includes survey data from SCORE’s Megaphone of Mainstreet. Check out the full article here.

A recent article in CantonRep.com featured SCORE client Whole Latte Love Cafe in North Canton, Ohio. Entrepreneur and vocational rehabilitation counselor Beth Humbert worked with SCORE to develop a business plan for her café, which empowers those with disabilities by providing paid employment and training. She and her husband Scott were inspired by their daughter Caroline, who has autism. When operations start, there will be 12 trainees and the cafe will offer a variety of coffee, tea, smoothies, treats, boxed lunches and more. Read this inspiring SCORE success story.

Giving Tuesday, November 30^th, is a global movement that celebrates generosity and all acts of giving.

A marketing toolkit was created to assist chapters in promoting the amazing contributions SCORE volunteers make (THANK YOU!), as well as assist fundraising efforts locally: Giving Tuesday Toolkit.

An email template titled “Giving Tuesday – Chapter Template” has been distributed into all chapter’s Constant Contact accounts. This template provides information regarding the SCORE Foundation's Giving Tuesday Campaign. Additionally, a Giving Tuesday social media post spotlighting the opportunity to support SCORE and allow donors to select the chapter of their choice, or donate to SCORE as a whole, was customized and will be distributed via Hiper Local for 215 chapters on November 30.

For more information, please visit the Support Center page: Giving Tuesday - Chapter Campaign Tools.

Altria has partnered with SCORE to produce content on the national website around diverse supplier education. If you have knowledge in this area and would like to help, please email blogs@score.org.

SCORE National Women Volunteer Committee in collaboration with SCORE National Black American Volunteer Committee is inviting you to an inspirational networking session. In observance of the Thanksgiving Holiday, we will not host a networking event in November and we wish all of you a Happy Thanksgiving!

The SCORE Operating Manual (SOM) prohibits the purchase of gift cards due to the IRS treatment of all gift cards and certificates as compensation.

The Top Resources on SCORE.org document lists the top 25 pages in FY21 to date, top 25 monthly workshops and resources, and the top 100 organic and on-site keywords on the national website. This document is updated monthly, and we suggest bookmarking it for future reference.

The Webmaster Training Webinars will now be held on the 2^nd Wednesday of each month at 3:30 PM ET, rather than on the 2^nd Thursday of each month. Information specific to chapter webmasters is reviewed during this webinar, such as upcoming website sprints or website best practices.

Do you have questions about your chapter's social media program? November's Social Media webinar provided a detailed overview of the FY22 program for chapters including a new optional scheduling tool and Q2 advertising options and deadlines. View the recorded webinar/slide deck in the Support Center. Questions? Email our dedicated ticketing desk at scoresocial@hi-perlocal.com.