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- Purposeful Investments
- Healthy Habits (Again)
- Minting Social Currency
- Wellness Wednesdays
- Get Personally Motivated
- Core Dementia Collection
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Last week’s issue emphasized purposeful investments in customer nurturing as an alternative to absorbing costs associated with historically expensive methods of (attempted) patient acquisition. If this tradeoff sounds familiar, an enlightened lens can help you Outsmart, not Outspend competition. By analogy, when financial planners discuss retirements, nest eggs are best served by investing early and often.
When customers decide hearing devices will improve their quality of life, you suggest daily wear and describe acclimation process involved. From a wealth of personal experience, hearing care professionals realize when behavior change is involved, whatever personalized solutions are suitable, healthy habits shape better outcomes.
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In May 2020, we highlighted Subject Matter Expertise and Social Currency. Please invest a few moments to rediscover Contagious concepts.
“As talented researchers methodically create evidence-based insights, much of which is publicly available, hearing care professionals who aspire to be whole-person care leaders must exhibit subject matter expertise as educational curators who nurture and mint comorbidity-related social currency.”
To intentionally promote comorbidity awareness contagion on relevant topics, including Dementia, how frequently should your social media presence be shown; yearly, monthly or weekly and on which platforms?
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Our strategic Educate Well Monthly planning calendar facilitates social media opportunities which spread the word, including Wellness Wednesdays for Facebook.
“Evidently, Facebook’s potential reach can strengthen connections with your current patients and referral sources, as well as new ones. Knowing this popular platform is integral to your grassroots educational marketing and branding mix, as most decision makers do, how can it deliver prime benefits to patients, practice and community?”
“What’s 48? The number of comorbidity posts available, 4 per month x 12 months, to complement your Facebook content mix throughout the year.”
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With June being Brain & Alzheimer’s Awareness Month, it is an opportune time to feature this engaging quartet: |
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Beyond Facebook, benefit from from integrating informative and engaging content in your website (ask about blogs). In fact, extending your educational reach will mint social currency and Amplify Your Impact.
Are you motivated to do so?
Loyal Practice Growth Insights readers enjoy every issue’s Motivational Quotes, (for those counting) 112 so far. When planning ahead, these favorites are worth pondering and sharing with colleagues. After all, life-changing hearing care is a TEAM effort.
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To recap and for easy reference, our CORE Dementia collection was presented in this series of issues: |
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In the spirit of Better Hearing, Better Community, we consistently learn why and how Subject Matter Experts like you raise awareness about how auditory acuity relates to dementia. This is imperative, as we will see in our upcoming and advanced dementia collection, that hearing is the single most important modifiable risk factor which may help prevent, delay or reduce the severity of dementia’s progression. See you next week as we begin discussing landmark research your customers and local healthcare community need to know. In Sight, In Mind.
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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