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November 2013 News & Specials

 5 Key Elements of a Successful Retail Display

By: Patti Biro


Posted: January 30, 2013, from the February 2013 issue of Skin Inc. magazine.

  Creating a successful retail display is part art and part science. Not a designer or an artist? Few are. The five key elements of retail display will help you succeed like the pros.


1. Products

In as few words as possible, identify the purpose of your retail display. Of course you want to sell more products-but first, get specific. Base your purpose on your target market and clients' needs. Do you have guests who travel for winter vacations? Travel sizes are an effective product choice.


You do not need to display all the items in your product line. Narrow your focus to a few relevant choices. Limit yourself to three or five products. Odd numbers are more appealing to the eyes. Be sure to include a variety of price points.

Also feature testers and samples. Products that allow interaction increase the opportunity for a sale because most clients will not buy what they cannot try.


2. Placement

Map out the location of your retail display. Dedicate your prime real estate-generally to the right of the entrance-to the featured display. Most clients will look and walk to the right when entering a room.

Don't forget to create displays in your treatment rooms, client bathroom and even hallways. A repeated product message and solution is more likely to be noticed.


3. Props

The most effective displays use the 80/20 rule of design: No more than 20% of the display should be props. Let your retail products be the stars and more...



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Next week we're moving into our NEW South Lake Tahoe location.  Classes will be available there soon.  We're also available to provide classes at your location in the Lake Tahoe and Reno, Nevada area.

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To celebrate, this month we're having a Two for One Training Special.  Now two people can get hands-on training for just $400 (reg. price is $350 each or $700).  

Training includes 2 Training Manuals, 2 Demonstration DVDs, Hands-On Training (at your location or online), 2 ProStart Kits and 2 Certificates.

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November Special!
Happy Thanksgiving!

November is the month we give thanks to all of those who've touched our lives and brought joy to our days.  

We would like to give thanks to you, our clients, for making DermaplanePro part of your life and your business.

Now throughout the month of November we have 2 Specials for you. Use Coupon Code:  Thanks13 at checkout to receive 10% off your order.  Or, use Coupon Code: TR241 to take advantage of our 2 for 1 Training.  Scroll down for details. 
Coupon code may be used multiple times. Click HERE to order now.
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