Design is Now a C-Suite Topic
A groundbreaking new study by McKinsey & Company has attached some surprising numbers to the importance of design in corporate performance. For example: "After analyzing 2 million pieces of financial data and 100,000 design 'actions' - deliberate attempts to make design a more prominent part of business - for 300 public companies over a five-year period, McKinsey found that those with the strongest commitment to design and the most adept execution of design principles had
32% more revenue and
56% more total returns to shareholders. This finding held true across three separate industries: medical technology, consumer goods, and retail banking."
Not bad, huh? The study lays out four metrics predictive of design impact. A summary is available on fastcompany.com.