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How to use your portfolio to win your dream client
Taylor, A. (July 1, 2026) Business of Home
If you want to make a good first impression with a prospective client, your portfolio is the place to start. Whether a potential lead stumbles upon your Instagram or hears about you by word-of-mouth, often their immediate response will be to scroll down your website to see if your projects align with their dreams. “Your portfolio directly influences the type of work you’ll attract next,” says Houston designer Benjamin Johnston. “The goal isn’t to document everything we’ve done—it’s to present the strongest possible expression of who we are as designers.”
Whether you’re an early-stage designer who may not have a wide range of photographed work, or you’ve been in business for decades and need to trim down what you showcase online, finding that sweet spot is imperative to grabbing a potential client’s attention and sealing the deal. BOH spoke with designers, brand experts, and creative business consultants to find out the best ways to organize your digital portfolio at every stage of your career.
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