AI-generated video has gotten good. Should designers try it?
Nicolaus, F. (October 24, 2025) Business of Home
You’ve got ChatGPT writing copy for social media. You’re using Nano Banana to tweak renderings. You’re feeding your financials to Perplexity. But just when you thought you had mastered all the shiny AI tricks, our tech overlords have given the robots a new one: video. Buckle up.
To be clear, AI-generated video is not really new. But up until this year, it was either expensive, clunky or low-quality. Over the past six months, tech giants have rolled out a variety of new tools that make AI video fast, easy, startlingly good, and cheap (or free).
As so often is the case, it was OpenAI (the maker of ChatGPT) that won the biggest headlines, with its late-September release of Sora 2, a new model and accompanying app (just called Sora) that allows users to create 15-to-25-second videos with simple prompts. The tool has inspired awe and controversy in equal measure: At first, it took a laissez-faire attitude toward copyright law, allowing users to create videos of Iron Man slipping on a banana peel or Pikachu getting arrested for a DUI. It also drew concern over potentially harmful deepfakes with a feature called “Cameos” that allows users to insert their own likeness into AI-generated content. For example, you can make a video of yourself slipping on a banana peel, and, if you choose to share your Cameo, others can make the same (or worse).
But amid all that, there was no doubt that Sora had the goods. A month in, it has hardly become an everyday tool for designers, but tech early adopters are certainly taking notice.
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