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May 22, 2019
The Expo Center at Canterbury Park, Minneapolis, Minnesota
Returning to easy . . .

Free parking | Quick and easy load in and load out through roll up doors accessible from the parking lot | 23 minutes from MSP airport | no security checks | no stairs | no loading dock hassles | shipping in advance to the venue is allowed | Mystic Lake Hotel is headquarters (4 miles away).
Hotel Reservations
Mystic Lake is the headquarters hotel for the show.

  • There will be a shuttle bus to and from the hotel to the Shakopee Brew Hall for the Tailgate Party. Sign up for the tailgate party during show registration.

  • Optional: Golf "The Meadows," an award-winning public course. CLICK HERE for more information.

Additionally, guests may call 952-445-9000, reference “UMAPP” to book through the call center.

The Tailgate Party Returns!

May 21 | Shakopee Brew Hall
Join fellow UMAPP members and friends for a fun and exciting Tailgate Party at the Shakopee Brew Hall. Held close by, this venue is the place to come after set up to network with show attendees, relax, and have a beer. Free of charge to ALL exhibitors and UMAPP distributor members.

No RSVP required.
Seminar with Aaron Keller, CEO of Capsule, Inc. and a branding expert

May 21 | evening in conjunction with the Tailgate Party

The aggregation of the experiences we have with a brand helps determine its value. Experiences
are easy to discuss, but hard to see without a map. Participants will get a starter kit on how to map
an experience, how to better understand the signals and how to add layers of valuable meaning to
their customer experience.

Held in conjunction with the Tailgate Party, be sure and plan to attend the seminar at the Brew Hall, get your free pint glass (donated by Evans Mfg.), and then join fellow UMAPP'ers for a beer.
EMAIL for questions