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Comcast Awarded Naming Rights to LA28 Olympic Squash Venue
Squash will be part of Olympic history at the Olympic Games Los Angeles 2028 (LA28), with its competition venue—the Comcast Squash Center at Universal Studios—among the first Olympic sports venues ever to carry naming rights.
The Comcast Squash Center at Universal Studios will be set on Hollywood’s iconic Courthouse Square backlot—instantly recognizable to film fans worldwide for its starring role in the Back to the Future trilogy—providing a spectacular stage for the sport’s long-awaited Olympic debut.
Comcast Corporation Chief Communications Officer Jennifer Khoury said: “The Olympic Games Paris 2024 reminded us that the power of sport can inspire the world. We’re honored to work with LA28 to help bring the most spectacular summer Olympic and Paralympic Games to the U.S. for the first time in more than 30 years.
“From hosting Squash’s Olympic Games debut to bringing LA28 to U.S. audiences on NBC and Peacock and serving as a founding partner of the 2028 Organizing Committee and proud sponsor of Team USA, we’re coming together across our entire company to support this historic moment."
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