Part manifesto, part guide for managing in the digital age, this book argues that software developers are the new rockstars of companies large and small, and yet most executives don't know how to leverage their talents across the organization. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers — not just grind through rote tasks
Why should you read it: From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. Lawson emphasizes that in order to compete in a digital economy you need listen to developers.