SCORE  Lehigh Valley SCORE

BizSuccessTips - February 2017
Connect with an expert SCORE  mentor  to help fill in the gaps of what you don't know, but need to learn to achieve your next great small business success.

Lehigh Valley SCORE Recent News and Events
Roundtable: Accounting and Tax Issues for Your Small Business by Jeffrey S. Berdahl of RLB Accountants-    On February 24th at 8:00 AM join us at Dunkin' Donuts in Whitehall, PA for this free roundtable!

  Sign Up

Reserve March 11th at 9:30 AM for a Workshop by LV SCORE on Starting Your Business at the Rothrock Library at LCCC, Schnecksville.

Look for our email on the March 24th Roundtable on Insurance Issues!
 
                              A Lehigh Valley SCORE Success Story
 
Dilia Coppedge , founder of  The Nanny Loft and  The Nanny Loft Foundation , is  Lehigh Valley SCORE's  latest success story. She launched her business less than a year ago and it has grown significantly. Dilia's idea was fostered as she served as a nanny and worked in child protection services in New Jersey.  The Nanny Loft facilitates the process of matching family's needing childcare with individual childcare providers.
She came to Lehigh Valley SCORE for mentoring after she researched small business in the Lehigh Valley and attended one of LV SCORE's monthly roundtables.  She did not officially apply for nearly four years, but when she finally started the mentoring process with Ed Overtree and Julian Lewis, the result was a great success as she developed her two entities.
As the mother of two young daughters, she knew the importance of reliable and well-vetted childcare. She has partnered with local colleges such as Cedar Crest College and Penn State Career Services to hire students in the Early Childhood Development program for temporary nannying positions. For longer positions such as in the case of newborns where families desire permanent childcare until their child is a teenager, Dilia interviews nannies desiring such a position.  All employees and families are subject to rigorous background checks. This process ensures the safety of the children as well as the safety of the nannies.  As a past nanny and current Child Protection case worker, she implements her knowledge to match families with their childcare professional.   Dilia also helped recruit for the Active Learning Center in Emmaus which serves to empower children through knowledge of the Martial Arts which teaches confidence and discipline.  She will also expand the scope of The Nanny Loft by providing the Goddard School in Breinigsville with substitute staff when their employees require sick days or vacation.
Since she encounters foster families in her job, she started a non-profit- The Nanny Loft Foundation- which provides funding for families who need childcare but cannot afford it. Beneficiaries of this program vary from parents needing time to attend classes to foster parents who care for several siblings and need some respite time.  Her foundation is partly funded from application fees for The Nanny Loft.
Lehigh Valley SCORE congratulates Dilia and wishes her continued success.  Ed Overtree and Julian Lewis look forward to assisting Dilia as her wonderful businesses expand.
info@the nannyloft.com                                


 
February 16, 2017, 1:00 p.m. EST / 10:00 a.m. PST 
Danielle Tate, founder of the website  MissNowMrs.com  and best-selling author of " Elegant Entrepreneur ," illuminates how to overcome the biggest barriers facing women business owners.
 
Learn More
February 21, 2017, 2:00 p.m. EST / 11:00 a.m. PST 
Presenter Brett Napoli, founder of the web development and media firm  Ambition Insight , explains how to understand your target customers and how to create content and images that will draw them in.
 
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Music Admin  
Nischelle Reagan has always loved music, so in 2015 she created Music Admin, through which she advocates for musicians by managing the administration of their songs. 
 
How did SCORE help? "My mentor was essential in helping me fine-tune my company's mission and vision ... He gave me the tools to help me identify the benefits of my business for the singer/songwriter community, and also to give language to the services that I would provide."
 
Once her strategy was set, Reagan was able to set up a website and officially launch her business with confidence. 
 
 
February 23, 2017, 1:00 p.m. EST / 10:00 a.m. PST
E-Commerce expert  John Lawson will guide you through three core growth strategies that will take your online business to the next level.

Sponsored by the  FedEx Small Business Center, this webinar will cover:
  • New ways to broaden your customer base
  • How to maximize reach using "Influencer Marketing"
  • The latest tactics for effective conversion design
  • How to design Facebook e-commerce conversion funnels
Learn More
Suggested Webinars from the SCORE Library
Our Lehigh Valley 
SCORE   Chairman, Girish Sud, has suggested these recorded webinars to assist you with your business:

Business Plans


 

 Look for more suggestions each month in our newsletter! 
February 28, 2017, 2:00 p.m. EST / 11:00 a.m. PST
SEO
In this webinar, Deluxe product expert Brad Keys will explain how to make your website easy to find, how to boost website traffic and how to generate leads -- all while following Google's rules.
 
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If you're thinking of setting up an e-commerce store, it has never been a better time as U.S. online retail sales are expected to grow 57 percent by 2018.
 
Here are some key tips you can use when starting to sell online: 
 
1. Brand Your Store With a Domain Name 
 
One of the easiest yet most critical ways to brand your business online is to register the right domain name. This will give you a memorable Web address through which to market your store and promote your brand. 
 
2. Choose the Right e-Commerce Solution
 
Do you want a store on your own website or do you want a store within an existing marketplace platform (e.g. Amazon)? Are you just selling one product or do you need a more sophisticated shopping cart for multiple products? Knowing the answers to these questions will help you choose from a number of available solutions. 

Get additional details and read about the other two solutions by reading the full article.

Read Now
Looking Ahead: Boost Sales and Profits with a CRM
March 7, 2017, 1:00 p.m. EST / 10:00 a.m. PST

In this webinar, nationally-recognized Customer Relationship Manager (CRM) expert Gene Marks shows you how to increase sales using the "3 Laws of CRM" and more!

Learn More
What You Might Have Missed: 
Hot Businesses, Markets & Trends for 2017


What businesses are likely to boom this year? Are there specific trends you should be aware of in order to position your small business for growth?
 
Watch this recorded webinar and learn:
  • What types of businesses are thriving today 
  • How to take advantage of consumer purchasing behaviors
  • Which demographic groups have extra purchasing power
What customers want from small businesses and much more
 
 
 
 Lehigh Valley SCORE
 610.2663000