Digital Media Director
Description of Position: The Digital Media Director serves as an ex-officio, non-voting member of the PCA Governing Board and as a liaison between the webmaster and the Board. Additionally, the Digital Media Director will oversee the PCA’s social media accounts.
Appointment and Term of Office: The Digital Media Director is appointed by the majority of the Governing Board on the recommendation of the President, after the President has selected a candidate according to 11.3. The President will recommend a PCA member in good standing that meets the qualifications outlined in 11.4. The term of office for the Digital Media Director is three years. The Digital Media Director will begin their term at the end of the PCA Annual National Conference of the year of the vacancy. Digital Media Directors may serve for two consecutive three-year terms but can be elected for two additional consecutive terms after a minimum of three intervening years.
Application and Selection of Candidate: When a vacancy for the position of Digital Media Director is to occur, the President, will solicit candidates through communication with the entire PCA membership no later than April (preferably to have the vacancy announced at the National Conference) of the year prior to the vacancy. Candidates will email their CV to the President no later than the end of June of the year prior to the vacancy. The President will, through reviewing CVs and, if desired, conducting interviews, select a candidate, from the current pool of candidates, to present to the Governing Board for approval at the mid-year meeting of the year prior to the vacancy. If the Governing Board does not approve the candidate, the President, from the current pool of candidates, will select an alternate candidate to present to the Governing Board for approval either at the mid-year meeting or via email vote.
Qualifications for Digital Media Director: To serve as Digital Media Director, an individual must have been a member of the PCA for two of the previous four years. Additionally, an individual must have educational and professional experience and expertise in digital and social media.
General Duties of the Digital Media Director: The Digital Media Director, serves as a liaison between the webmaster and the Board, coordinates with the Executive Director, and oversees the PCA’s social media accounts. The Digital Media Director’s duties include the following:
1) Periodically review the PCA website, regarding its information and functioning, and recommend, if needed, updates to the PCA website;
2) Periodically review and, if needed, recommend updates to the PCA social media policy;
3) Educate members of the PCA, who use social media as representatives of the PCA, regarding the PCA social media policy;
4) Maintain a list of and periodically review all of the social media accounts that are used to officially represent the PCA;
5) Coordinate and connect with PCA areas and Regionals via social media accounts;
6) Share pertinent PCA information with PCA members via PCA social media accounts;
7) Share relevant PCA news and CFPs via PCA social media accounts;
8) Respond to questions on and about PCA social media accounts
9) Other duties may be assigned to the Digital Media Director as determined by the Governing Board. The authority of the Digital Media Director flows from the Governing Board. The Digital Media Director may also consult with the President, Governing Board members, or the Executive Director.
Replacement of the Digital Media Director: Replacement of the Digital Media Director: Should the Digital Media Director decline to serve or be removed with or without cause, the President shall recommend a replacement for approval by the Governing Board, without having to repeat the application process unless so desired by the President.
Removal of the Digital Media Director: The Digital Media Director can be removed with or without cause by a two-thirds (2/3) majority of the voting Governing Board. A two-thirds (2/3) majority of the voting members of the Governing Board must articulate in a written document why the Digital Media Director should be removed. The Digital Media Director will have fourteen days to respond to these charges, sending a response to the Secretary, who will ensure that the response is distributed to all members of the Governing Board. After receipt of this response, the Governing Board will have a final vote. A two-thirds (2/3) majority must vote affirmatively to declare the position of Digital Media Director to be vacant.