Digital Ordering Is Rewriting Foodservice. Are You Visible?

If you’re not in the workflow, you’re not in the decision.

A structural shift is underway in foodservice—and it’s happening below the surface.

Operators are adopting digital ordering platforms at an accelerating pace. But this isn’t just about efficiency. It’s about who controls the path to purchase.

Foodservice IP’s newly released Digital & E-Commerce study brings together perspectives from operators, distributors, manufacturers, and platform providers to map what’s really changing.

What we found:

Platforms are becoming gatekeepers to operator demand
Distributor and DSR roles are being redefined
Manufacturer access is no longer guaranteed—it’s designed

The implications are immediate.

Some brands are gaining disproportionate visibility. Others are quietly being left out.

This study provides the clarity—and the playbook—to respond.

EXPLORE THE STUDY

About Foodservice IP

As a research-based management consulting firm specializing in foodservice, we know the business inside and out. Our analysts' experience spans decades across the entire food and beverage industry. We are veteran thought leaders who have worked for big-name firms. In contrast to larger companies, Foodservice IP is fresh and agile. We are committed to excellence and the highest standards — taking the time to understand a client’s business before, during, and after the engagement. The result? Implications and recommendations that are relevant, measurable, and on target with your business needs. Learn more at foodserviceip.com.

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