Dear New England Tourism Industry,

I want to start by sending my best wishes to you all. I sincerely hope you, your staff and your businesses have faired well since our last newsletter. Strange days indeed, but we all know New England is strong and will survive this.

While this summer has been an unusual one throughout New England and the world, it’s been a hopeful one. As the New England states continue to reopen, we can’t wait to welcome back our international friends—from Canada and overseas—to share all there is to offer in our diverse region, in what we hope is the near future. 

We have some exciting news to share this month related to our website and a partnership with Brand USA. You’ll also find information below about U.S. Travel Association’s new “Let’s Go There” campaign, and more about how individual New England states are reopening.

There are many opportunities now and in the future for us to come together to collaborate—as a tourism industry, as a region, and as those who love travel, and I look forward to that.

Stay healthy and safe. Please don’t hesitate to reach out with any questions or concerns

Best regards, 
Chris Jennings, Executive Director 
Discover New England
Website News – Partnering with Brand USA 

Discover New England has some exciting news to share—we’ve partnered with Brand USA on a new subsite that will live on We’re currently in the process of providing information and images to Brand USA for the build, and we are incredibly eager to share the end result with you. This will be a tremendous trip planning tool geared toward international travelers and supported by Brand USA. 
Slated to launch just after Labor Day, the new U.S. Travel Association’s “Let’s Go There” campaign is an industrywide marketing campaign focusing on accelerating recovery. The campaign will rely on the industry to share the message and will be supported with a comprehensive paid media plan. 

Learn more about the campaign and how you can take part by clicking here or the image below. Stay tuned for a “Let’s Go There” toolkit provided by U.S. Travel Association coming soon.
New England Reopening News

As travel resumes, please know that New England is ready to welcome you.

The five states that form Discover New England are open for business and look forward to welcoming you with the recommended health protocols in place to ensure a safe visit and memorable experience.

For the latest travel guidelines for each state, please check the links below.

Find more traveler information here

Additional COVID-19 Resources 

Current currency trading rates vs. US dollar 
(As of 8/20/2020)
Euro = .84
GBP = .76
Australian dollars = 1.40
Yen = 105.97
Norwegian Krone = 8.96