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Each year, Discover New England leads shows and sales missions to opportunity markets and invites four to six delegates from New England’s tourism industry to join. These missions consist of a busy schedule of events, meetings and trainings with leading members of the travel trade and media. Prices do not include hotel, airfare, food or other travel-related expenses. Space is limited and is reserved on a first come, first serve basis. Limit one delegate per organization/company. To learn more and reserve your spot, go to Events & Campaigns.
UK & Ireland Sales Mission
June 22 – 26, 2026
The UK & Ireland Sales Mission will take place June 22 – 26, 2026 and will include stops in Manchester and Leeds, and then on to Belfast and Dublin to engage in meetings, trainings and events with travel trade and media (cities subject to change). The participation fee does not include hotel accommodations, airfare, train travel or other travel-related expenses.
Cost: $3,000 per delegate (limit of 6 delegates, first-come, first-served)
DNE Partner Price: $2,500 per delegate
Four delegates required to run this mission.
To learn more or confirm your participation, please contact Kerrie Tripp at ktripp@discovernewengland.org.
Conference - IPW, Discover New England Double Booth, Fort Lauderdale, FL, May 17 – 21, 2026
IPW is the biggest and most important international travel trade conference for the United States, hosted by the U.S. Travel Association and attended by more than 5,000 of the most qualified tour operators and journalists from over 70 countries.
If your business has a reach into more than one New England state, such as by having multiple properties or are an association that represents entities in more than one New England state, you may qualify to attend as a delegate at the upcoming IPW Convention within the Discover New England double booth. Booth delegates attend under the Discover New England badge and collaboratively take appointments with international tour operators and journalists to promote the region. In so doing, participants are asked to first encourage travel to New England in its entirety and help gather and record information for leads. As part of the overall appointment discussion, delegates may explain where they are from, who they represent and answer additional questions about their organization. They should, however, be sensitive that it is just one part of a broader regional discussion.
No experience is necessary as Discover New England is available to give an orientation of the market and the most effective tactics for a successful IPW. The cost to register as a delegate within the Discover New England booth is $3,500 (does not include travel expenses).
To learn more and to confirm your participation, contact Michele Cota at mcota@discovernewengland.org.
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