New England was very well represented during IPW 2022 in Orlando, Florida earlier this month. More than 40 representatives from New England representing various aspects of the industry filled an aisle on the show floor to promote the region.
Discover New England took nearly 80 appointments with tour operators and media from overseas who want to feature New England specifically. It was a fantastic success with Western European operators facing more demand for New England than they have supply for (meaning more hotels, inns and B&Bs are desperately needed via receptive operators). Also, tour companies need their staff trained as many experienced a lot of turnover for obvious reasons. This is yet another benefit of working through receptives.
During IPW, Discover New England hosted a UK Media Dinner with 11 high-profile professional journalists joined by a representative from each state. The journalists had a wide and varied range of interests including culinary, fashion, outdoor recreation, history, and family travel. All journalists eagerly stayed until well after the restaurant closed and have several ideas to follow up on.