It may seem like a routine exercise, but introducing new products takes months of delicate work with manufacturing partners, government officials, and regulatory agencies, as well as preparation and planning to develop marketing strategies and influence behaviors on the ground. In the past 10 months, our global teams have launched several new products in several previously restricted markets and expanded product offerings in our more established markets. Our Latin America North operations launched everything from oral contraceptive pills (OCs) and emergency contraception (ECs) in Costa Rica to seven new products in Nicaragua, including mifepristone. In Honduras and Panama, teams launched ECs; hormonal implants in El Salvador; and started selling misoprostol in the Dominican Republic. 

We have also expanded product offerings to growing markets in Africa, specifically Burundi; in Southeast Asia in Cambodia and Laos; and to Argentina and Paraguay in South America. This past summer, DKT WomanCare introduced Silverline-branded IUDs and Ipas Manual Vacuum Aspiration (MVA) kits in Armenia. DKT MENA also sponsored a promotional event in Tunisia. 

To discover more about DKT’s global initiatives, view Where We Are on our website.

Every campaign DKT creates is inspired by and brought to life by our local teams. They decide how far to push the boundaries of their own cultures and often, produce content that would test social norms even in the most liberalized societies. 

This month, we share several recent ad campaigns from Asia, Africa, and Latin America.

In the Philippines, the team launched the “Wild! Because You Can” campaign for Premiere condoms, highlighting that sex positivity is not exclusive to heteronormative relationships. A “Wild” party accompanied the launch featuring Drag Queen and performing artist Bomba Ding as well as art installations celebrating the different condom types (accompanied by condom-themed cocktails). The evening also included performances. Feedback comments included “Congratulations to DKT Philippines for throwing a party focused on condom use; it shows your guts as a company and it shows that society is ready to normalize these conversations in an otherwise hugely (catholic) conservative society." 

In India, the Janani program launched a sexy new ad for its Style condom brand. The ad is a break from the more conservative advertisements the initiative has produced for past campaigns, which often featured actors in more traditional clothing and less explicit references to sex. 

In Mexico, DKT Mexico launched a daring IUD ad campaign for its SilverCare line featuring a young woman unabashedly in control of her life and sexuality.

In Tanzania, teams partnered with Rapper China Kidd for his new “Jihami Na Kiss” video featuring Kiss Condoms.

DKT Indonesia meanwhile not only released a sexy new ad for its Fiesta line of lubrication gel products but also launched a public service campaign featuring its work with the country’s large network of midwives, encouraging women to utilize DKT’s midwife-run Andalan clinics. The new video marks the launch of their “Ayo ke Bidan!” campaign in collaboration with the Indonesian Midwives Association (IBI), which shines a spotlight on the vital role midwives play in Indonesia, offering trusted care for family planning, maternal health, and more. DKT Indonesia was joined by over 800 midwives and 40 media representatives for the PSA launch.