Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

15 October 2017


Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
Do Actions Speak Louder Than Words?
Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
Do Actions Speak Louder Than Words?


Why is it so hard to get people's full meaning when we converse by telephone or through email?  It's because much of what we communicate with one another is not what we SAY or write. Albert Mehrabian, who was a research pioneer in body language, found that the total impact of a message is about 7% verbal (words only), 38% vocal (tone, inflection) and 55% nonverbal.  Many times our bodies tell completely different stories than do our words.


Ray Birdwhistell studied non-verbal communication and noted that the average person actually speaks words for a total of about 10 or 11 minutes a day.  The average sentence takes only about 2.5 seconds.  He also estimated that we can make and recognize around 250,000 facial expressions. 

 Research by Allan Pease shows that, in business encounters, body language accounts for between 60 and 80% of the impact we make around a negotiating table. Also, people form their initial opinion about a new person in less than 4 minutes.  Making a good first impression can mean the difference between getting an appointment or not. 


Learning to read other people's body language can be crucial to our success as salespeople and managers. And, learning to control our own can be just as critical.  This also makes a great case for establishing relationships in person, not just through email or phone calls. Person-to-person contact is just as critical today as ever. It's not just WHAT we say, it's HOW we say it and HOW WE LOOK when we're saying it.

The Client's Corner
A few facts to pass on to our clients:
  • Radio reaches 93% of the population, according to Nielsen.
  • Adults spend 16 minutes with Pandora, 7 minutes with Spotify, and 2 hours with broadcast radio daily (Edison Research's Share of Ear).
  • 86% of Americans drive to work: Radio accounts for 70% of in-car listening.
 Words to Live By......
"Opportunity is missed by most people because it is dressed in overalls and looks like work."                                                                                                         Thomas Edison                                
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at, or call us at 918.747.8774.
For more information about BBI, click here.
┬ęCopyright 2017 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
Pat Bryson has worked in the radio industry for over 25 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
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pat, Karen, Karen and Henry
Pat with Karen Mucci and Karen and Henry Lackey at NAB Radio show

WV staff

Sales staff training in Charleston West Virginia for LM Communications