Strategic planning leads to desirable business outcomes, making it a critical component for every organization or business, no matter their size. In fact, a n
umber of quantifiable studies have been conducted in recent years, which has validated that a comprehensive strategic plan effects quality performance in heightened operating ratios, increased market share and an excellent return on investment.
We recently had an opportunity to sit down with one of our clients, Nick Maloof of Maloof Law Group and Maloof Properties, where he shared his personal experiences in both strategic and communications planning.
Q: Tell us a little bit about yourself, your background, Maloof Law Group and Maloof Properties.
A: I enjoy challenges, particularly those involving real client problems and the sometimes elusive solutions. My law practice (Maloof Law Group) solves the problems of how to structure business and real estate matters, and my brokerage company (Maloof Properties) helps clients buy or sell residential or commercial property according to their needs.
Q: Why did you decide to employ Jeanne Reaves Consulting (JRC)?
A: The office needed to get ahead of some of its past problems, and a strategic plan to chart the way forward seemed like the right way to do this. Working with Jeanne Reaves Consulting helped us focus on and develop our strengths, and served to highlight some weaknesses that had otherwise gone unnoticed. The combination, especially in retrospect, was very useful!
Q: What was the most valuable outcome for you and your business as a result?
A: The most valuable outcome was to learn the real value of a good team.
Q: Tell us why you think both strategic planning and communications planning for your business is so important.
A: Mission, Vision and Values, combined with a thoughtful SWOT analysis combined to inform business owners of the realities of their business, and also empower them to adjust and compensate in all the right ways.
Q: Given your extensive background, experience and different projects/investments in the Sacramento community, how did working with Jeanne help you define your focus moving forward?
A: I am involved in law and real estate, and have served on multiple boards of directors. Honestly working on oneself and one's own business is an eye-opener that benefits not only the business, but also those the business touches. Clients get better service as a result, staff finds their real place, and the community at large gets more effective leaders to move us all forward.
Q: Anything else you'd like to add?
A: "Professional Services, Personally Delivered." With JRC's help, we honed in on our tagline's words, clarifying what we do, how we do it, and, most importantly, why!
Are you interested in learning more about strategic planning and our services? Contact us today, for a free consultation!