This week our blog focused on, well, blogs! Quite often, when we speak to manufacturers about blogs, the immediate reaction goes something like this: "I mean, what am I going to talk about that anyone would be interested in? I don't have enough content to last a month, let alone a year. Plus, I have no time to write blog posts or to edit what you write. What's the point?"

We believe strongly in the value of blogging perhaps most especially for manufacturers, where social media platforms like Facebook don't always make sense. Our Monday post talks about the value of a blog for manufacturers and why we think it's a valuable investment. 

Wednesday's post was intended to counter the exact argument, "I have nothing to write about." Without any specific insight into any one company, we put together a year-long editorial calendar that any manufacturer could adhere to with relative ease. 

Finally, today, we are excited to announce that we have started a group on LinkedIn called Social Media Help for Manufacturers. The kind of conversation we hosted at the beginning of the week about blogging for manufacturers does not seem easy to find in the online world. Most "gurus" seem to focus on either extremely large manufacturing/B2B companies or on consumer companies. We want to provide a space specifically for manufacturers to get social media advice. Search for the group on LinkedIn, request to join, and feel free to ask us any questions you may have.

By the way, don't assume that our answer is always going to be, "Oh yes, you need to jump onto every social media platform currently in existence." That has never been our philosophy. We customize our social media recommendations for YOU. As it should be.

Have a great weekend! Can you believe April is almost over already?

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