Marketing Briefs
Recommended Reads for Professional Service Firms

by S2 Marketing Strategies                               
                                                           June 2, 2015   

How's Your Email Etiquette?

Maybe you are thinking, "What does email etiquette have to with business development?" Generally, quite a lot. People will judge your ability to communicate, your responsiveness, your diplomacy, and your organizational skills by how you handle your email. Here are a few guidelines that may help you identify where you might improve your personal brand and your client service. Disclaimer: The author is guilty of violating most, if not all, of these guidelines at some point in time. It's not easy to get it right all the time, but it is definitely worth a try.


Subject lines

Make subject lines clear and concise and reflective of the message. Often when searching for messages or after moving them into folders, the subject line becomes very important. If you have another topic to address with a person, start a new email. Don't reply to one that has a subject line that is not at all related to the subject of your new email. This keeps everything neat and tidy from a search standpoint and prevents having multiple topics mixed together.


Use punctuation wisely

Have you ever received one of those emails with exclamation points lined up behind most of the sentences? "Hello!!! Just following up to see what you thought of changes I made to the contract??!!" It makes me wonder if the person sending it has had a little too much caffeine. Punctuation is important, but use it in moderation.


Humor is hard

Humor sometimes gets lost in translation with emails. So, unless you know a person fairly well, and are sure that when you make a joke he or she will know it is a joke, it is probably best to not do it in an email message. 





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I can comment on that

Getting on a reporter's list to call for comment is always a good idea.  Building relationships with the right reporters is the place to start. Ask yourself what your prospective clients read.  If you don't know, your current clients are a good resource for this information. Maybe an  Executive Media Profile is the right solution for you along with a few tips for getting noticed.


Magic or hype

A new report from Gartner says that most business people do not fully understand the impact of a digital business world.  Even if you aren't interested in Gartner's Hype Cycle or being in their Magic Quadrant, this article is a good read.  Gartner has smart analysts and it is always interesting to see what they have uncovered.  This time:  The most surprising finding is the emergence of the term IoT and Wikipedia has a definition.

Networking is dead
Connecting is better
business-deal-illustration.jpg Random acts of networking have taken the place of what those of us in "the business" used to fondly refer to as random acts of lunch.  It's not really networking if you aren't engaging or connecting at some level with the person you are trying to get to know for business development reasons.  Group
Dewey feels that there are at least seven ways that you can build deep connections to form communities of people.
Yes that is $3 billion with a "B"
Who is getting that money?
dollar_bill.jpg Companies spent $3 billion in 2014 on IP litigation with the biggest firms getting the biggest share.  Seems like tha t only makes sense, but the big firms of 750+ lawyers are also seeing their rates go down.  For insight complete with infographics check out the LexisNexis CounselLink Trend Report. And learn that the billable hour still prevails with only 11% of that $3 billion being part of an alternative free arrangement.

Compiled for you by S2 Marketing Strategies
Dona Stohler, Founder and Principal
Develop Your Business.  Tell Your Story.
Strategies for Professional Service Firms