Do you have a Pricing Strategy for 2022?

Do you know what labor and materials will cost you next year? Are you sure that your specified products will be available? Will you be able to find the people you need? Will you be able to find the equipment you need?

Fred Haskett and Beth Berry say:

We are in a very volatile marketplace... -Inflation is at a 31-year high -Our supply chain is in crisis -Our staffing shortages are endemic -Material availability is uncertain

If you do what you have always done in the past... ...You could be in big, BIG trouble!!

You might believe you're doing all you can to maximize profitability, but we can assure you, you're not because you are not focusing on the right stuff!

Join us virtually and learn how to create a pricing strategy that WORKS! One that puts more MONEY in your pocket

When: December 14th, 2021 10:00 am - 2:00 pm ET $395.00

Sign-Up Here!

Yes, we know your struggles!

For over 45 years Fred Haskett has been growing businesses in the “Green Industry”. Since 1990 Fred has had the opportunity to work as a senior leader with some of the most outstanding organizations in the Green Industry The JC Ehrlich Green Team, The Brickman Group, The Valley Crest Companies, and US Lawns.

As Principle Partner with TrueWinds Consulting, Fred coaches and consults with the owners of dozens of Landscape, Lawn Care, Tree Care, and Pest Control companies across the country. These companies range in size from $1 million to over $50 million In support of the Green Industry, Fred serves as Secretary/Treasurer on the Board of Directors of Project Evergreen and on the Government Affairs Council for the “National Association of Landscape Professionals” (NALP) a national organization of over 4,000 Lawn and Landscape Companies. He has served three terms on the Board of Directors of NALP and two terms as Chairman of the Lawn Care Specialty Group. In addition, Fred is a Contributing Editor for Snow magazine

Beth Berry is a widely recognized industry advocate leading the “lawn care essential” initiative in 2020 and is a key resource for state regulatory compliance issues. Most recently, Beth was vice president of growth and alliance for Real Green software where she managed enterprise accounts and strategic partnerships for the green industry software company. Prior to Real Green, Beth was the Director of customer service for Scotts Miracle-Gro.

Beth serves on the boards of Project Evergreen, National Pest Management Association- Technology, National Association of Landscape Professionals -Membership. She is a member of the National Speakers Association, and NALP Women in Landscape Network and Women in Green Industry. In 2020, Beth was named one of the Top 50 Women Leaders in SaaS by the Software Report. She is a frequent industry speaker and In 2021 Beth will host a weekly show for Turfs Up Radio focusing on innovation in the green industry.

The problem is do we - as owners and managers - know how to FORECAST and ESTABLISH our pricing strategy the RIGHT WAY?

What are you going to do about it?

Join Fred and Beth for a deep dive into Pricing Strategies You will learn how to establish where you need to be to achieve your profit goals, and ultimately put more cash in your pocket.

They will give you recommendations and tools to immediately start improving your outcomes and achieving your goals

This presentation leads attendees through the processes of making an informed decision about pricing your services to achieve your desired margin starts with a thorough understanding of your overhead burden. With this calculation, you’ll be able to determine a true measure of profitability and know with certainty if you should be charging more for your services.   This presentation will allow you to identify key business categories, calculate historical data and accurately forecast industry trends to ensure your profit margin is protected in a volatile market.

Attendees will be presented with:

What is going on our there right now Pricing Processes Step 1: Audited calculation of 2021 expenses Step 2: Identify and prepare for 2022 volatility in pricing by category Step 3: Spot check local competition Step 4: Identify sweet spot of price increase and competitive pressure Step 5: Risk mitigation initiatives Step 6: Appropriately communicate pricing and new payment model to customers

Included with the seminar you will receive these tools:

Revenue Projection Tool SWOT Analysis Tool PEST Analysis Tool

Register today for this one-day seminar that is sure to get your 2022 pricing strategies moving in the right direction. All participants will receive a recording of this seminar and multiple tools to improve your processes.

The Agenda

10:00 - 10:30 a.m (ET): Overview What's going on out there right now Where and why are we at risk? What's working - "for real!" 10:30 - 11:30 a.m (ET): Pricing Processes Step 1: Audited calculation of 2021 expenses Step 2: Identify and prepare for 2022 volatility in pricing by category Step 3: Spot check local competition 11:30 - 12:00 p.m (ET): Break 12:00 - 1:00 p.m (ET): Pricing Processes Step 4: Identify sweet spot of price increase and competitive pressure Step 5: Risk mitigation initiatives Step 6: Appropriately communicate pricing and new payment model to customers 1:00 - 1:30 p.m (ET): Tool Kit Simple, repeatable processes and tools to improve forecasting and analysis processes 1:30 - 2:00 p.m (ET): Q & A and Wrap-Up

Register today for this seminar that is sure to positively impact your 2022 revenues. All participants will receive a recording of this seminar, and multiple tools to improve your processes.

Interested in getting your pricing right for 2022?

Join us virtually and learn how to create a pricing strategy that works! One that puts more MONEY in your pocket

When: December 14th, 2021 10:00 am - 2:00 pm Eastern Time $395.00

Sign-Up Here!

Learn more about TrueWinds Consulting Visit us at:

www.TrueWindsConsulting.com