Data-driven communications are the future of print. Find out how to make this strategy work for you.

What is the plan
for your commercial printing operation?

Robert Ellis
Robert Ellis - President
Documents or Data?
Are you hoping to shut down the shop, sell the equipment and retire? Pass the business down to your children? Find a buyer and get out of the industry?
Most of the businesspeople I see are interested in growing their companies and keeping them relevant. Even if they are looking forward to retirement someday, they want to pass along a thriving business to their offspring or the new business owners. If those ideas match your plans, I have a question for you.
Is your commercial printing operation's business strategy based on documents or data?
In the history of commercial printing, focusing primarily on documents has been the prudent approach. Creating materials with the right colors and sharp images or text were important. Printing on a variety of substrates and applying finishes allowed printers to produce high quality direct mail, point of sale, packaging, and other products that met the needs of their customers.
Add Variable Data to Static Images
Those document-centric items are still important, but how printed materials leverage data has changed the ways print providers deliver value to their customers. Data drives the economy and digital technology allows printed materials to participate. I envision expanded growth in the ways data affects materials our commercial print customers produce in the years ahead.
Digital presses allow printers to create personalized and targeted materials using data to determine the final output. This is the functionality your customers want. Variable print allows them to create messaging that connects with their customers on a level impossible with analog color printing methods. Your customers won't have to use the bulk approach anymore to attract attention, which means those printed materials will be more effective.
Most printers tell us they can't afford to convert to a digital-only workflow or add a separate digital production line. They are searching for strategies that allow them to use the power of color variable print but continue leveraging the assets and experience they've built over many years and across multiple generations.
The Best Solution for Most - Hybrid
Our HP inkjet modules and the DDS custom controller turn document-oriented companies into hybrid printers. Hybrid printers are ready to take advantage of data-driven printing opportunities that are happening right now and will continue to expand.
With hybrid solutions your existing printing equipment continues to provide the quality and flexibility your customers expect. It isn't necessary to make huge capital investments in digital presses or replace the workflow you have fine-tuned over the years. Your pre and post-print equipment will continue to work with your jobs as always.  The power of data happens when the inkjet modules add the variable content.
We think adding inkjet to existing production lines is the best way to transform printing businesses from document shops into modern communication providers. You can future-proof your business by supporting color variable data printing now. It will make those upcoming plans more reachable.
Want to know how this would work for you? Just drop us a line and we'll arrange a private web meeting to answer your questions about digital inkjet and hybrid printing.
If you would like to see a demonstration of the latest hybrid production printing solutions technology contact us at the number below. We are proud to show you what we can do.

Document Data Solutions (DDS) is dedicated to providing Solutions To Move Your Business Forward  TM

We have developed a team of dedicated professionals to provide unrivaled consulting and custom solutions to help our customers separate their business from their competition and increase profits.
DDS' Vision inspection systems, data collection and management reporting capabilities for piece level verification are helping document centers of all kinds avoid the devastating effects of integrity errors. Our color printing technology is helping print service providers add new revenue streams and expand their businesses.
Give us a call to set up a webinar to see how we can develop a custom solution for your business

 View our videos on YouTube     View our profile on LinkedIn