VEG’ers are not just sitting around twiddling their digits. The pandemic has not ended events. Instead, and very quickly, it has evolved them. Here is this week’s news in the world of events, brought to you by the VEG.
Victor Torregroza, Audience UX Ambassador Intel Corporation and Ashlee Ammons, Mixtroz, join us to explore virtual events from all sides. RSVP today.
Ready for Holographic Events?
April Fool’s Winner: Swapcard announces holographic roundtables. (Yes, we fell for it.)
Musings of the Week

Trade Associations Need to Step Up

Tradewing is an interesting company that builds community platforms for trade associations. I took a look at their tools this week, and that got me thinking about the role associations need to play as we move beyond the pandemic. We should all be asking “what has my trade association done for me?" In 2021 associations are going to need to double down on guidance and community for their members. Virtual will play a big part.


Ransom Events
When digital fonts came of age on PCs the temptation was to overuse them to create documents that looked like ransom notes. The rule of fonts is “just because you can, doesn’t mean you should.” The same can be said about virtual event features. Just because you can have ten simultaneous sessions with chat windows, breakout rooms, lounges, auctions, and exhibits all at the same time does not mean you should. Events… edit thyselves. 


Media Watchers
Investment firm Andreessen Horowitz is entering the publishing business with its a16z publication, and it’s coming on strong. A good example is its NFT Guide (NFT - Non-Fungible Token), an ongoing look at the skyrocketing market for digital ownership. And it ties into what I think all events people should be looking into --- selling stuff.


Perfect example? Over at Techonomy where I’m often published, they’re selling an NFT (non fungible token)  directly from their 2016 conference. It's a classic foot-in-mouth moment where Facebook’s Zuckerberg is caught on tape talking crazy about fake news. You can bid on it, but prepare to build your Eth Wallet as step number one.


MWC’s Gamble

For companies unveiling a phone at June’s Mobile World Congress (MWC), it had better be really great. There’s a gauntlet of safety precautions attendees will need to run at the airport, in Barcelona, and at the convention center each day. It’s quite a remarkable and somewhat terrifying effort. For the faint of heart, the conference will include a virtual component as well. This week Google announced it won’t be attending the 2021 event because of COVID fears. 


Fans and Their Audio

I’m pretty bullish on audio being a rising force in the world of events. This week’s proof of concept? As part of its live-audio push, Spotify has acquired Betty Labs, creator of the app Locker Room, which lets sports fans and experts chat in real time, Clubhouse style. For a deeper understanding of what makes Clubhouse the most talked about place to talk, read Steven Levy’s story in Wired. 


Events: The Talk Show

Ya gotta really love the events business to watch a talk show about it. Hopin's original show and podcast Back of House LIVE is the first (dare I say only) events industry talk show. The first episode will be recorded on Hopin, streamed live in front of a remote audience on April 7th at 10 am PT/1 pm ET/5 pm GMT, with episodes every other Wednesday. 


Reskilling on the Cheap

Cvent is making its $395 course on hybrid events available for free. Free is a terrible thing to waste. 


Verch Vocab 

We love reading anything about the metaverse by Cathy Hackl, but we especially enjoy her coining of the word ‘verch’ to describe virtual merchandise. Think about why fans will be shelling out big bucks to dress their avatars. “Don’t mind me”, Hackl tweeted, “I’m just trying out some Stella McCartney #verch for my Roblox #avatar.


Book of the Month 

Suddenly Virtual
Making Remote Meetings Work
John Wiley & Sons, Inc.

Authors Karin Reed, an Emmy Award winner and former anchorwoman, and Joe Allen, Ph.D., a psychology professor at the University of Utah, offer a virtual meeting/presentation/interview boot camp.

April 29 | 12PM - 3PM EDT | ZOOM
Powered by VEG VEG/SPROCKIT SOCIAL Where new companies in the event space meet the companies and investors who need them. Invites by Request. Email  Julie Sylvester.
Feel the need to stay up on the virtual events scene but have a few other to-dos on your list?
Sign up for our newsletter
Contact Us
Robin Raskin  | Founder
917.215.3160 |


Julie Sylvester | Sales & Marketing

917.868.7160 |