Greetings!
Welcome to our May issue of Key Notes - Marketing Keys' monthly newsletter! As summer draws nearer, we hope your business continues to be on an upward spiral. Key Notes is an informative, quick read newsletter to get you caught up on all things media and marketing. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently.
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Can the advertising market be any hotter? |
As temperatures rise, so does the advertising market. Ad spending is seeing some really nice gains right now.
After a tough 2020, several privately held publishers said their first-quarter advertising revenue had increased in the same quarter last year. Business Insider increased by more than 30 percent, Bloomberg Media was up 29 percent, Vice rose 25 percent, Bustle Digital Group, more than 25 percent, and Axios’ quarterly advertising revenue almost doubled.
Digital advertising is still strong in terms of growth. Adventuress, now accounts for more than 10 percent of the country’s digital advertising business, by charging merchants to promote their products on its market. Also, “connected TV” platforms like Roku, Hulu and Viacom’s Pluto TV are all seeing nice gains in revenue.
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Have you liked a video on FB recently? |
In order to keep up with the competition, Facebook announced new updates to its video advertising system along with new tactics.
Facebook is testing ads in Reels and changing how brands buy video in News Feed. Facebook has 2 billion monthly viewers consuming video across the platform and is
prioritizing video in News Feed, which is where most viewership resides.
Also, the social media platform is developing new ways to serve ads to videos based on topics. Instead of targeting personal audience traits, they are looking at contextual targeting. This comes at a perfect time as Apple and Google are locking down the ability to share data.
Facebook is also adding a new e-commerce feature to Stories videos, which are also short-form videos. Brands can create ads out of stickers with an e-commerce component, which are virtual filters used to decorate videos and photos.
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Does this sound like a fair trade? |
Now that the 'cookie' is going away, companies will have an increased need for data to effectively target potential customers. That is why you may have recently noticed special incentives in exchange for your personal information.
Companies are emerging to connect brands with consumers for the data that's been hoarded by platforms.
One of those platforms, DataLucent, wants to be a middleman in the booming data trade. DataLucent developed a new type of data brokerage that incentivizes internet users to download their personal information from platforms like Facebook, Google, Twitter, and LinkedIn and share it with brands. In exchange for their internet history, consumers are being offered rewards like airline miles, hotel rooms, and subscription streaming discounts.
The company has to comply with all the latest regulations like the California Consumer Privacy Act and EU’s General Data Protection Regulation, which requires direct permission from consumers to collect and use their data. Also, it’s unclear how well received this program will be by the platforms. By law, they are required to comply with data requests from users, but they don’t have to make it easy for DataLucent to integrate with that data seamlessly.
DataLucent is not the only company after consumers’ data. Brands are rushing to set up channels that target customers through websites, email and text messaging, to establish one-to-one communications and build new data connections. Cheetah Digital, for instance, runs campaigns that go direct-to-consumers and reward them for sharing their personal attributes and taking surveys. Cheetah Digital says it has worked with Hilton, Walgreens, Godiva, Williams-Sonoma and others.
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Follow us now. Be led through email later. |
When you think of digital marketing, you generally don't think of email marketing. Yet, email marketing continues to be a crucial component in the digital marketing world. This is especially true now, as the internet tightens up on privacy.
As Apple and Google are restricting how developers and brands track consumer behavior online, this has sent marketers on the search for new ways to connect one-to-one with shoppers. Emails can give a marketer greater insight into when a campaign led to sales and other consumer actions, as advertisers track those outcomes.
Recently, Amazon created a new way for brands to email their customers. Amazon has been promoting the new feature, called “Manage Your Customer Engagement,” which allows advertisers to set up email marketing campaigns targeting consumers who have “followed” that brand. There are follow buttons embedded in brand-run Amazon Stores, in brand posts, and within brand livestreams. Amazon has been building more of these social interactions within the platform as ways for consumers to discover and keep up-to-date with brands building a presence on the retail site.
Have you been following your favorite brands on Amazon? If so, you may receive an email offer from one of them soon.
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Does the Peloton shorten life spans? |
You may be aware of the Peloton treadmill. In recent years, they were called out for being sexist with their TV campaign. Now, they are dodging more bullets.
After the great momentum Peloton has had due to the pandemic, it has fallen under scrutiny from both consumers and regulators following accident claims and warnings of the brand’s treadmill product by the U.S. Consumer Product Safety Commission.
The CPSC issued a warning to consumers about the “danger” of using Peloton’s Tread+ exercise machine, a $4,200 product involved in 39 accidents including the death of a child. There have been numerous reports of babies and toddles getting stuck or being trapped underneath the treadmill.
In response, Peloton published a statement refuting the safety agency’s claims, calling them “inaccurate and misleading” and noting that there is “no reason to stop using the Tread+, as long as all warnings and safety instructions are followed.” Crisis experts say Peloton’s response to publicly refute the warning could be damaging to the brand.
Can this machine designed to lengthen lives actually be shortening them?
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Here is a recent highlight from Marketing Keys' blog page. Please start following our blogs and let us know what you think.
Get the latest insight here!
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Get help from 'The Mouse'! |
In my previous life, I worked for many media companies including the one headed by the Mouse. During my 20 year executive run with media companies, I had noticed that if an advertiser wasn't properly represented with a media expert helping them with their media planning and buying, then that company was at a disadvantage. Thus, I created a company to provide a solution to that problem.
Marketing Keys was formed in July, 2007 to more than level the negotiation playing field between advertisers and media companies. We enabled advertisers to have a major leg up in the process.
We targeted Presidents, CEOs, Regional Managers, Marketing Directors, CMOs etc. of small and mid-sized businesses. We then went to market with our 'key' differentiator and mission. During the last decade, the company has grown from 2 clients in 2010 to presently close to 20.
To find out if we can help build on the results that you had started and eliminate the inherent disadvantages of buying media on your own, please reach out to us at roger@marketingkeys.com.
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We would like to welcome Brightmont Academy to the Marketing Keys family! Brightmont will leverage Marketing Keys' decades of media expertise for their strategic media planning and buying needs.
Did you ever think about how cool it would be if you were going to a school where you are the only student in class?
Brightmont Academy did and created an entire curriculum for one-to-one instruction in a private school setting. Brightmont caters to students in grades 6-12. They also offer tutoring for students in grades 3-12.
Founded in 1999, Brightmont Academy has helped over 4,000 students experience success with a 1:1 teacher/student ratio. They have 16 campuses in the states of Arizona, Colorado, Georgia, Illinois, Michigan, Minnesota, and Washington.
To learn more about the accredited school and to find out if one on one instruction is the right answer for your child, Click Here!
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You may have seen this billboard cruising around town.
Elevate Construction, Inc. is an experienced contractor providing roofing (residential & commercial), siding and gutters. Based in Wauconda, IL, Elevate services all of Chicagoland.
Elevate Construction makes the process easy by providing you with a free, no-obligation inspection of your roof.
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Still finalizing summer plans for the kids?
Latin School of Chicago ranks as one of the top summer camps in Chicago. Offering a diverse and exciting summer curriculum, Latin School's setting in Lincoln Park and facilities are second to none.
For more information and for registration details, Click Here!
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Are you Socially Challenged? |
During my 14 years as a business owner, I have discovered there are many companies out there that are challenged with the task of managing their social media.
It may be that they are confused over the platforms that they should use, the content they should post, how to boost that content and/or the time or lack thereof that goes into managing their social media platforms.
As a Social Media partner of ours, our Social Media expert will manage and strategize daily on your sites. We will also coordinate all communication so there are no surprises while all of your initiatives are scheduled accordingly.
For more information, please contact Marketing Keys at (312) 291-4630 or you can email us HERE!
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Fill up your Lead Generation funnel! |
In the days of Mad Men, creativity was everything. The goal was for a brand to be the most creative creating a tag line to resonate with the audience. Now, creativity takes a back seat to targeting through data and reaching your target synergistically through multiple mediums with an integrated marketing campaign.
Find out how Marketing Keys can help generate (on average) an incremental 30-35% more in leads and/or conversions through our system.
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