Welcome to Brightlights monthly newsletter on
hiring and managing great leadership teams
November, 2018

'A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance.'
Gary Hamel
A December 13 lunchtime webinar on
'Leading and Selling with Noble Purpose'
How many of these trends are affecting you?
In the battle for talent - If you don’t have a compelling company story to attract top candidates, they simply don't show up.
On employee engagement - If you want to improve customer engagement, your team has to rally around making a difference to customers. 
In trying to differentiate yourself from your competition - Your team needs to understand how your solution impacts your clients, and how doing business with you will improve their lives. 
If you believe that any of the above apply to you, then you'll gain some great takeaways in our upcoming webinar with Lisa Earle McLeod . Lisa is the best selling author of two books, Leading With Noble Purpose and Selling With Noble Purpose . In addition to her writing, Lisa has helped a number of companies discover their greater calling, including G Adventures, Hubdoc and Vidyard here in Canada.

In this 60 minute webinar, we'll delve into:
  • Why purpose-driven organizations outperform the market by over 350%
  • How to name and claim a Noble Purpose for yourself and your team
  • Techniques to infuse a customer-driven sense of purpose into daily operations

Also, Michael Litt, CEO of Vidyard will be joining us on the call. He'll provide us with his perspectives on the importance and impact of uncovering one's Noble Purpose.

Lastly, we'll be providing everyone who registers a copy of Lisa's Executive briefing on Selling With a Noble Purpose.

If you're interested in the Dec. 13 (12-1PM) event, click on this link to the Zoom call.

We look forward to having you on the call. 
A guide to the ultimate Sales Manager

A good breakdown of the critically important role of the 'ultimate' sales manager. Why they're important, how to find them, and what they should be doing for you. Here's the link .
Basecamp's benefits program
Basecamp is a very well known and mostly virtual software company of 50+ employees. Here's their 'radically transparent' Employee Handbook. It's very impressive and shines a light on their culture.
Media of the Month
'Without Fail'
A Podcast with Alex Blumberg
I have become a huge fan of podcasts over the last few years.

Alex Blumberg (founder of Gimlet Media) is one of the best interviewers I've ever come across. He has a style and intelligence that draws people out and comes from his own experience in growing Gimlet Media to 100+ individuals.

In this podcast he has on fascinating guests who are willing to acknowledge there failures and share their stories in ways that I haven't heard before. This is an excellent way to spend an hour. Here's the link.
If you have any suggestions or comments for Brightlights Newsletter, please feel free to reach out. For 12 years I've been producing this monthly newsletter which goes out to 2,500+ managers, leaders and leadership candidates.
We're always trying to improve so let us know if there particular topics that you'd like to see or if there are issues around leadership in your organization that you'd like to discuss.
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Mike Fox - mfox@brightlightsinc.com - (416) 406-1777