NYSTIA's DREAMSCAPES Content Marketing Initiative will reach a print audience of 260,000 adults (all subscribers of The Globe and Mail, Canada’s national newspaper; and NEW in 2024 the Toronto Star) to subscribers in high-income areas across Canada’s largest metropolitan city!

Each issue of DREAMSCAPES is accessible online and on several digital newsstand sites, reaching a total of 204,000 unique visitors and digital newsstand readers. NYSTIA Co-Op Rates and special initiative support reduce your cost by over 70% off DREAMSCAPES normal rate card. Receive matching space for advertorial content, doubling your destination visibility, increasing your visual impact and branding opportunity!

Reserve your space by Friday, October 11!

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We connect thousands of advertisers around the globe with millions of highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. This multimedia marketing program offers you the opportunity to leverage support from this initiative and Expedia's reach to cost effectively target your messaging and book travel from qualified travel shoppers! Get the impact you want and the savings you need!

Reserve your space by October 23, 2024!

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Charlia Owens

Senior Business Development Advisor

Thank you to our 2024 Tourism Champions! Your support from over 40 destinations allowed us to expand our schedule, adding more events and increasing our presence with three active booth setups at multiple locations. We exceeded our goal of 18 travel shows, returning to the NYS Fair and expanding our reach to Canada, including Montreal and Quebec. We also brought the Tourism Champions booth to member events and shared updates in the weekly NYSTIA newsletter. As we gear up for 2025, we're excited to elevate the program further. Sign Up to be a Tourism Champion Now!

Your Destinations Were Featured at the 2024 Great New York State Fair!

Creating a Niche Tourism Trail

Tomorrow, October 9th at 9:15 - 9:45 AM

Jessie McNaughton from NY Fiber Trail will share how she created the NY Fiber Trail, a season-long self-guided tour of 78 yarn shops, fiber farms, yarn mills and textile studios throughout New York State. She will go into her inspirations as well as how she translated those ideas into a successful niche tourism opportunity.  Learn More & Register

Data-Driven Strategies To Boost Tourism and Increase Ticket Sales

October 16th at 9:15 - 9:45 AM

Data, Data, Data. You hear about it all the time and how it can help your business. But how? Join Seth Orozco at Sojern, a thought leader in the digital advertising industry, as he presents how you can leverage data to enhance your marketing efforts and direct bookings. Learn what data is, where you can get it, and how you can start using it effectively in your marketing strategy. Learn More & Register

Recap: What You May Not Know About Hydroelectric Power

Last week, we kicked off the Fall 2024 Wednesday Webinar Series with Mark Luciano from Brookfield Renewable U.S. who spoke on hydropower and its effects on tourism communities. Check out our recap and recording here.

Two weeks ago, a NYSTIA team got to travel all the way up to beautiful Akwesasne, New York, for the Akwesasne Tourism Summit! Bob Provost spoke as the keynote on Wednesday Morning, his topic: Tourism Done Right. Brooke Wilson also spoke on the sustainability and agrotourism panel, where she shared different green initiatives across NYS. Rachele Markle stayed late to tour and experience local attractions, and visit the Cultural Museum.

HUGE thank you to the team at Akwesasne Travel for inviting us, and for their fantastic hospitality!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Governor Kathy Hochul, the Port Authority of New York and New Jersey and JFK Millennium Partners, the consortium building a new Terminal 6, today celebrated a key milestone in the transformation of John F. Kennedy International Airport, where members of organized labor hoisted into position the final piece of structural steel for the first phase of the 1.2 million square-foot terminal.

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Traveler spending plays a crucial role in bolstering Cayuga County’s economy by injecting vital revenue into local businesses and services. This influx of spending not only helps sustain existing enterprises but also encourages new investments, leading to a more diverse economic landscape. Additionally, increased traveler spending can enhance public services and infrastructure through tax revenues, ultimately benefiting the entire community. By promoting tourism and attracting visitors, Cayuga County can leverage its unique cultural, historical, and natural assets to foster long-term economic growth and stability.

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The Tourism Champions booth returned to the nation's #1 National Drive Electric Week event, exhibiting at the New York Capital District Drive Electric Week & Sustainability Fair in Schenectady, NY! As part of NYSTIA's efforts to promote sustainable tourism in New York State, we love supporting EV travel throughout the state! We saw many people come through the booth asking about outdoor experiences they can explore in the state. Continue Reading

The December/January issue of ROVA - The Magazine For Epic Road Trips will include the ‘I LOVE NY’ branded ‘The Best of America's Great Outdoors’ Co-Op Advertising Section. This will recognize 100 years of the NYS Parks System and 200 years since the Erie Canal completion. In addition to this section, this issue hosts ROVA's 4th Annual State/National Parks Round-up and we offer a special content bonus for advertisers to highlight a Park or Historic Site. With Statewide Parks attendance hitting a new record at 84.1 million in 2023, it's a great opportunity to share your destination's offering with ROVA's outdoor loving, adventure seekers. 

Let's ROVA!  For more information, contact: Madelyn Roberts @ Madelyn.Roberts1@gmail.com

Sign up & submit your material TODAY October 8!

If you love the Adirondacks and enjoy spreading the word about this amazing place, we’d love to have you join our team! Adirondack Experience, The Museum on Blue Mountain Lake (ADKX) is looking for a creative, highly motivated person with strong organizational skills and great attention to detail to become the Marketing & Communications Coordinator in our Marketing Department...

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Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | Submit a Workshop Proposal

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.