Dear Steve,

DID YOU KNOW that most Americans place a high value on now rather than later? That is why life expectancy is slowing, cases of type 2 diabetes rose 20% over the last decade, prevalence of obesity is 40.3% and severe obesity 9.4%, 24.3% have daily chronic pain, and Americans are living with disease for an average of 12.4 years, longest of any nation in The World Health Organization.

By placing a value on prevention through optimal, individualized dietary and lifestyle habits, you do not have to be one of these statistics.

Today's issue will remind you why putting in the work to adhere to preventive habits pays off. Wishing you a happy, healthy, fruitful 2025. As always, we're here to help!

Pet Wellness

Our dietary supplement line for dogs and cats, ThorneVet, has an impeccable reputation among veterinarians. Carolyn Martinelli "Coach Care" can answer your questions about ThorneVet pet supplements at nutroconpet@gmail.com. Please leave detailed contact information as well as the name, age, sex, breed, and/or health issue(s) and med(s) of your pet so Carolyn can respond accordingly. To order from our wellness shop, please visit here (for prices, enter the Guest Area password: discount2018).

Online Gift Cards

Giving the gift of wellness has never been easier. Order your gift cards here.

• Paid Member Content
• WC Feature: Prevention 2025 for Paid Members
• Recipe du Jour: 2 Winter Soups
• Mythbuster: Stress and Diabetes
• Brand Buzz: Natural NSAID
• Mental Minute: Adolescent Mental Health
• Intelligently Active: Exercise Snacks
• Wild Card: Vit D Guidelines
• eInspire: Chris Guillebeau
• Action Plan of the Month: Superfoods for a Super You

• Free Member Content
• Did You Know?
• Prevention for 2025
• January 20% OFF Sale
• Pure Genomics
• Watch: Mindful Walking
• Loyalty Program
• Well Connect Member Benefits

Steve: If you needed more motivation to optimize your diet and lifestyle habits in 2025, look no further than the following.

You Are What You Eat...for 4 Generations

Is it possible to pass on the effects of malnutrition? A new study from Heliyon found that a protein-deficient diet in one generation created related health risks, such as lower birth-weight, smaller kidneys, in offspring that lasted four generations. This finding of how diet can have transgenerational impact on health is one of the latest in the field of epigenetics, the study of how environmental factors can impact gene expression without changing the DNA sequence.

It does not have to be that way. According to a new study from The American Journal of Clinical Nutrition, optimal nutrition plays a pivotal role in influencing epigenetic homeostasis, thereby contributing to individual health trajectories and the pace of aging for generations.

Additionally, an iScience study found that early and sustained lifestyle changes can have a profound impact on a child's health trajectory. The authors emphasize the importance of starting healthy habits early, noting that these changes could prevent the onset of chronic diseases that often begin to develop in childhood or even during the fetal period.

Worst Kept Secret for a Longer Life

Increasing physical activity levels could extend your life up to 11 more years, according to new research from British Journal of Sports Medicine. The study found that for the least active people in the population, a single one-hour walk could return a benefit of six additional hours of life.

It found the most active quarter of people in the community had a 73% lower risk of death than their least active counterparts. If you're in this quarter of people, adding more exercise will not help because you've, in a sense, already "maxxed out" your benefit. Exercising too much can also harm.

Thus, be in that top quarter if you are able, but don't overdo it.

Use Experienced Professionals for Help

According to an editorial from Frontiers in Nutrition, "Nutritional counseling (NC), as a cornerstone in managing chronic diseases, is increasingly pivotal in promoting healthy lifestyles and mitigating conditions driven by poor dietary habits. Nutritional counselors serve as crucial mediators in the quest for better lifestyle modification. They provide tailored advice that aligns with individuals' unique needs, facilitating changes that are sustainable and effective. This professional guidance is not a one-way street; it involves active participation from patients, making them integral players in their journey toward better health. The future of NC lies in its ability to adapt to individual needs and leverage technology to improve accessibility and adherence."

Nobody is more prepared and nimble to handle it than us.

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PureInsight (formerly Genomics) harnesses the science of nutrigenomics so you can understand the relationship between your genes, nutrition, and wellness at the deepest level. Covering 72 genes in 11 trait categories, we've used Pure Insight since 2015 to help clients live longer with better quality of life.

How to Get Started

1. Order a genetic kit directly from 23andMe.com or Ancestry.com and send back your saliva specimen.
2. When your results are ready, request that we set up a PureInsight account for you. We just need your full name, email address, and date of birth.
3. You will receive an email invitation from PureInsight with a link to set up your account and instructions for how to upload 23andMe or Ancestry data.
4. You will receive a confirmation from PureInsight when your report is ready and we can then set up an appointment to go over your results.

Twice Weekly eNewsletters with Tons of Extra Content 

Long-form issues on Mondays and Wednesdays address all aspects of wellness including nutrition, mental and emotional health, physical activity, cooking, brand awareness, dietary supplements, medical breakthroughs, and much more.

Members Only Archives

Only paid members have exclusive, password protected access to our 48 title Action Plan Library, Natural Foods Shopping List (updated quarterly), and the most recent 100 issues of our email newsletter.

NCI Well Rewards are simple: 1 point for $1 spent on products.

How to Claim Your Well Rewards

We keep track of your points automatically. Discounts are automatically applied to your orders or you will be sent a promo code if you order online.

250 points = $5 off

500 = $10

750 = $10

1000 = $15

1500 = $15

2000 = $15

2500 = $20

Each 1000 thereafter = $25

Rewards can only be applied to dietary supplements. NCI Well Rewards start January 1 and ends December 31 of the same calendar year. We reserve the right to alter or cancel this offer at any time.

*If you prefer to call in or email your orders, continue to do so. Whatever is convenient and comfortable is what we want for you.

Password Required For Website Orders

To make purchases, enter the password discount2018 when prompted at the "Guest Area" firewall, which is necessary for us to show our discounted pricing.

Easy Search

Whether on your computer or mobile device, find anything you want quickly using our website search feature.

Reorder Easily By Registering At Our Website

Registering as a member of our website will allow you to reorder items quickly. At our homepage, simply click on "Log In" and sign up. There, you can create a profile and see all of your previous orders, as well as make a wishlist of items you frequently order. Click the heart icon next to the add to cart button to add any item to your wishlist.

There are two passwords returning customers need to have.

1. Password to log into your account. This is the password you entered when you first registered at our site. Only you know this password.
2. Password to get past the "Guest Area" firewall: discount2018. The password will always be discount2018 unless we notify you.

3 Options for Fulfilling Your Order at The Wellness Shop

1. Place your order to be shipped.
2. Place your order for pickup at our office.
3. Place your order online but pay offline by calling in your credit card info.

Pay for Appointments

Pay for your appointment directly from our wellness shop under Service Fees.

Self-Help Action Plans

Inexpensive self-help protocols covering myriad conditions. These do not replace individualized consultations. View all 48 titles under Action Plans.

Bonnie, Steve, Lilo, Lori, Sharron, Cindy, Diana, Marisa and Carolyn

Nutritional Concepts Inc.

1535 Lake Cook Road, Suite 204

Northbrook, IL 60062

Phone 847-498-3422

Text 847-497-0902