NEW 2018 VISITOR GUIDE MARKETING PROGRAM
Boasts digital and print opportunities!
True visitors are big spenders that on average expend over $500 per day, making them a highly desirable customer for a range of businesses. Yet locals are the ‘bread & butter’, year round, for many businesses’ bottom line. Now businesses can have it both ways, by participating in the 2018 Visitor Guide Marketing Program, the most comprehensive tourism marketing program available, which boasts the furthest reach, largest distribution, most website sessions and influences visitors and locals, 12 months of the year.

Talk to your local Blackpress / Comox Valley Record Sales Representative about all-inclusive advertising packages:
Keith Currie
778-225-0032
A WESOME ALL WINTER - MARKETING CAMPAIGN
Comox Valley Economic Development and Tourism , together with the Downtown Courtenay BIA , Comox BIA , Mount Washington Alpine Resort , Tourism Mount Washington , numerous event hosts and the Courtenay hoteliers are collaborating to undertake a significant winter destination marketing campaign in early 2018. The multi-media campaign promotes Ski & Stays, and a series of après ski signature events between January 11 – February 15. Share the website with your customers and guests and consider attending these two upcoming events:
Almost Alan Barn Dance
February 2
BUY TICKETS
40 Knots & Friends Winery Take-over
February 3
BUY TICKETS
DINE AROUND COMOX VALLEY
Dine Around Comox Valley is back February 20 – March 11, 2018 and it’s the perfect time to find new customers, generate repeat business, and grow your bottom line with these participation options:
Get your business involved by hosting an event! Businesses are encouraged to host an event as part of Dine Around Comox Valley. Pairing dinners, dinner and music, cooking classes, and other culinary events will be included in a 3 week calendar.
REMARKABLE EXPERIENCES
Tourism Vancouver Island, in partnership with Destination BC, is delivering an exciting new Remarkable Experiences Program developed by Destination British Columbia geared to small and medium sized tourism businesses who want to provide a remarkable experience at all touch points from trip planning, to booking, to the experience and beyond.
 
This 4-day program (divided into two 2-day sessions) February 6 & 7 and March 6 & 7 provides hands-on, collaborative workshops, personalized one-on-one coaching specific to your business needs, access to traveler research and case studies, and tools to help put your ideas into action through learning;
  • what motivates travelers to come to your destination/business
  • how to create a visitor profile and visitor experience statement
  • the destination’s main explorer traveler types and their psychographics (Explorer Quotient or EQ)
  • how to attract traffic to your website and social channels
  • social media best practices
  • tools to help manage your social channels, and more


DESTINATION DEVELOPMENT
Together with the province's tourism regions, Destination British Columbia is working in new ways to develop products and destinations, increase quality of visitor experiences, and ensure a high standard of services and amenities are in place to generate and sustain long-term demand for BC’s tourism industry. In the Fall of 2017, the Destination Development Program carried out interactive planning sessions identify and discuss opportunities and impediments to development and tourism growth. 

In addition to the North Island planning session that occurred in November, members of the Comox Valley Destination Marketing Advisory Committee and other local tourism industry leaders met with staff from Destination British Columbia, Tourism Vancouver Island and Lions Gate Consulting to review and provide feedback on the Destination Development Strategy Framework for the North Island Planning Area.

Click here to view the Destination Development Strategy Framework - North Island Planing Area