Did you know that as of 2022, 46% of all searches on Google are for a local business or local services?
And that after searching on a smartphone for something nearby, 76% of people visit the business within one day?
This is why we start any SEO plan by doing local first. Not only do you hit those around you, but you also increase your Domain Authority Score.
What is a Domain Authority Score? A website's Domain Authority determines how well it will perform in search engine results (on a scale of 100 points). Google automatically trusts your new posts more than the posts on other sites without that built-in trust when you have a high domain authority score.
It is easier to increase your score when you start locally. Then you can expand your reach. Think of a small fish in a small pond versus a small fish in an ocean. If you have a low score, you do not have Google's trust.
