MARKETING (MASTER) PLAN: JANUARY 11 (12:30 - 4:30 p.m.)
Master the winning concepts behind marketing, both online and offline! We’ll examine how to develop a marketing strategy that understands your competition and advances your competitiveness by targeting your true customers and measuring your return on investment (ROI) against results. Participants will create a marketing plan template in class to use for their organization or specific event. Plus, you’ll receive free resources, tools and guidance designed to take your marketing strategy from good to great in no time.
WRITING TO WOW! (VIRTUAL): FEBRUARY 1 (8 a.m. - Noon)
Make your message 10 times more powerful! Whether you’re writing emails, letters, reports, proposals or recommendations, we’ll teach you how to master the true art of professional business writing. This includes punctuation dos and don’ts, how to avoid fluff, sounding too angry or passive, and how to get people to read what you wrote and take action! Plus, you’ll learn about the seven deadly sins of grammar!
This crash course in public relations will have everyone buzzing about you in no time! Learn how to create a PR strategy that includes more effective press releases, interesting media pitches, successful events and more. This is a hands-on course where you’ll work on developing a PR strategy for your organization or event in class to help put your organization front and center where it belongs!
Become a public speaker powerhouse! Let our MBA professional trainers show you how to truly engage your audience by incorporating essential public speaking techniques such as storytelling, humor and effective visual aids into your presentations. Learn to harness the power of your voice, tone and body language to command attention from start to finish. You’ll also discover simple techniques for building confidence as you become the public speaker powerhouse you’ve always dreamed of!
**Choose one of the following to complete the MBA Certificate Series:**
This course provides a broad overview of social media tools to assist you in beginning a social media strategy. Everyone will leave with a template that will assist their organization in building a social media plan to engage customers and connect to business goals — including how to schedule posts in advance, measure impact and integrate goals with marketing strategies.
DIGITAL MARKETING & SEO: MARCH 15 (12:30 - 4:30 p.m.)
No coding or HTML skills? No problem! If you want to climb in Google’s search results, measure your return on investment (ROI), or use online marketing to attract new customers, then this workshop is for you! We’ll show you how to drive web traffic through online and offline strategies. You’ll explore how to decipher the true effectiveness of search engine optimization (SEO), social and advertising campaigns with Google analytics. Best of all, digital templates are provided to class attendees!
