September  2015

Hey Kentucky Lake Chamber Members!

Absolutely cannot believe that Summer is over, Fall is right around the corner, and Christmas is less than four months away! Yikes!


I encourage you to check out the many community activities below as well as several help seminars that may be of interest to you and your business.  I especially want to encourage you to make plans to attend the inaugural The South's Great Lake Fish Festival!  The hope is to grow this event into our signature event of the year and one that we can all be proud to boast about.  Also, this month is Marshall County Family Week which has, thanks to many of you, grown to be another great event for our community.  Our thanks to all of you who help plan, sponsor, donate and give of your time to help events like this be successful!


Remember this weekend is Labor Day weekend which will bring lots of visitors to the lakes area for that one last outing of the be courteous, helpful, and a great ambassador for community every chance you get!


You guys are awesome!


In This Issue

Some of our Businesses are Saving Big $$$ on Credit Card Processing




If you are frustrated with the confusion concerning debit and credit card fess, you owe it to your business to check into this. 


Click Here To Find out More


Business of the Month Presentation                                  September 4th

      SEPTEMBER Business of the Month


Join us as we recognize Holly Nursery in Calvert City as our Business of the Month  

                                                          Friday, September 4th at 10:00 am.  

They are located at 4095 U.S. Highway 62 in Calvert City


MCEC Fish Fry                                                                     September 6th



Marshall County Family Week                                 September 6th - 12th

    Be deliberate in spending extra time with your family  

               during Marshall County Family Week!

          Lots of great activities planned including the

                          new Splash and Dash 5K! or find'em on Facebook 


                  Click Here for List of Activites and 5K Registration Form

SPARK Ignite Ambition Event                                           September 15th

Spark speaker will be Mike Cowen, Founder of Sportable Scoreboards.  During this meeting you will work on your "Business Plan". Join other entrepreneurs from around the region to exchange ideas with those that have been there and succeeded!

Tuesday, September 15 from 5:30 to 7:30 pm

Sun Room at Majestic Pizza in Mayfield

        Click Here to Register                    RSVP by Sept 11th - Event is FREE to Attend 


September Chamber Breakfast                                      September 16th


September 16, 2015
at 7:30 am
Majestic  Steakhouse
Guest Speaker - Michael Johnson, Clarks River Wildlife Refuge Mgr.
   Also: Your first look at features of new SizeUp Tool on Chamber Website
This is also a great opportunity for you as a member to get together with other business folks to enhance relationships to help increase your business. 

 Be sure and get this on your calendar & RSVP if you are coming!

Soft Skills Boot Camp                                                       September 17th

The Leadership Paducah Foundation is hosting a Soft Skills Boot Camp, Thursday, Sept. 17 at the Commerce Center (300 South Third Street) in Paducah.   Greg Coker, director of The Institute for Organization and Leadership Development, will serve as the presenter.  This might be something you would like to send your manager or some employees to.


           There will be two sessions:         8:00 a.m. - 12 Noon

                                1:00 p.m. - 5:00 p.m.


                                                                             Click Here for Detailed Flyer



Affordable Care Act Seminar                                          September 18th
           Murray State University's Bauernfeind College of Business Economics and Finance department and the Small Business Development Center are presenting, in conjunction with sponsor Peel and Holland, a seminar with Janemarie Mulvey, Ph.D., one of the nation's leading specialists on the Affordable Care Act.  The seminar entitled Affordable Care Act: Clearing up the Confusion for Small Businesses in 2015.
                                    will be held on Friday, Sept. 18, 10:30 a.m. - 3:00 p.m.
on the MSU-Paducah Regional Campus (44330 Sunset Avenue, Paducah, KY).
Cost:  $25 (includes lunch, refreshments, session materials and a copy of the small business guide entitled:  Health Reform - What Small Businesses Need to Know Now!)

The South's Great Lake Fish Festival                                September 19th
                              September 19, 2015
7 am to 7 pm
Kentucky Dam Village State Resort Park
Team Kentucky Lake has partnered with FLW to host Kentucky Lake's first ever multi-species fishing tournament!  This is a great opportunity for ALL fishermen of ALL ages to fish along side friends and family for a chance at a prize and the title of best angler on the South's Great Lake in five different categories.
Some of the other things you will find at the festival besides the fishing tournament are:  Food Vendors, Retail Vendors, Bouncy Houses and a Casting Pond, Corn Hole Tournament, Kayak and SUP (Stand Up Paddleboard) demos, Live Musical Entertainment throughout the day concluding with The Stanley Walker Band, and be sure you catch the Kentucky Lake Tall Tales Liars Contest at 3:00 pm, a story-telling contest which is sure to be entertaining!
Team Kentucky Lake has been working hard to ensure that all who attend have a fun-filled day at The South's Great Lake!  Make plans to be there and help us spread the word!
Call Elena at 270-527-3128 if have any questions about anything!
Kentucky Lake's Downtown Cruise-In                           September 26th

       Catch the last one of the 2015 season!!!

                Cruise-In to Downtown Benton

                 Saturday, September 26, 2015

  from 4:00 to 8:00 pm on the court square in Benton.

                         FREE Registration. Bring canned food for Marcella's Kitchen or Needline

                  Open to ALL makes, models, cars, trucks, vans, motorcycles,   

               tractors, lawnmowers, etc... "If it has wheels and rolls.... bring it!!"

              For more information Contact Dallas or Lisa Peck @ 270-791-1533

              Sponsored by: City of Benton, Metal Mafia Car Club, Benton Partnership & Kentucky Lake CVB


Member Benefit: A Smarter Way to Processing Payments
When it comes to payment processing, obtaining the best rates from credit card companies has a big impact on your bottom line. That's why the Kentucky Lake Chamber has partnered with Infintech to offer an exclusive benefit program that provides lower credit card processing rates for all participating members.

Infintech focuses on optimizing your company's payment environment. The result is more efficient processing solutions at a fraction of the original cost. This makes it easier to protect your business with the best rates and services, and to maximize profits by saving money in the process. With Infintech, you can:
  • Protect you business assets with the best payment processing rates and services
  • Guide your business towards more effective payment processing solutions
  • Avoid the noise - let Infintech navigate your credit and debit car processing options for better results
  • Integrate with existing infrastructure for seamless transaction and donation processing
  • EMV is a big shift in the way credit transactions are handled, but it's not the end of the world for your business - there are easy solutions through Infintech
  • Click Here to learn more about our partnership with Infintech, and about how they can help your business make smarter payment processing decisions.
  • How to Engage Retail Customers Begins With a Wow Moment
    For retail customers to let down their guard, share their desires, and get over their fears of purchasing, you must get them involved...
    I was at South Coast Plaza last week and stepped into the Harry Winston boutique. A pleasant young woman greeted me and asked if it was my first time at Harry Winston's. I told her I had been to the one in Manhattan. She replied, "That's our flagship." After a few moments of my browsing around she asked me if I had ever seen a Harry Winston diamond up close. I told her I had not, so she unlocked a case, carefully removed a 10 carat diamond ring, and held it out for me. 
    Wow I felt. She was so engaging, she engaged me .

    Contrast that to the feeling I had as I walked into another store...

    A woman greeted my back - not my face - with, "Good afternoon."
    I replied the requisite, "Good afternoon."  
    Shortly after she asked, "Are you here to buy a watch today?"
    "No," I replied casually, "I'm just looking around."
    A few seconds later she summed it up, again to my back. "So you're just looking around, not really looking to buy anything."
    Geez, how do people like that get into retail?
    In the first example, the saleswoman engaged me with "Have you ever seen..." which was the beginning of building rapport.
    In many stores, to build rapport, just telling a customer that you've got a new product and asking, "May I show you?" can do the trick.
    In a hair salon, it could be playing around with a different hairstyle before the cut saying, "Let's just see how it might look."
    In a music store, it might be showing a customer how to create a simple song on an instrument, record it, and upload to their smartphone.
    In a photography store you could set up an area of their store like a photo studio and ask shoppers, "Can I show you a quick way to take a better picture with your smartphone?" Shoppers would be encouraged to experiment with different lighting.
    Notice none of these were about pitching a product. You have to get the customer involved if you want them to care enough to buy from you.
    Involvement coupled with creativity reduces fear of purchase.

    What to do

    The secret to getting a customer engaged is to ask them a question that begins, "Have you ever..."
    Yes, it has to make sense.
    You wouldn't ask, "Have you ever ridden a unicorn?" unless you could answer, "Well now you can," as you gesture toward a stable.
    To stand out, find something unique in your store you can ask an opinion about, a new product that can do something special, or a product you've had for awhile but have something new to point out.
    Then you can engage the customer with a conversation rather than a pitch. A conversation that leads to a Wow customer experience.

    In Sum

    Most employees are so limited in their people skills that they have little ability or interest in trying to find out why that shopper is in their shop today.
    When the customer doesn't walk in the door asking for what they specifically say they want, the poorly trained salesclerk gets frustrated; they can even blurt out inappropriate and highly offensive things to your customers. Remember the watch store above?
    That's why smart thinking is on retail sales training. For when you engage a customer by piquing their curiosity and sharing, you have truly connected.
    You have engaged them in a conversation.
    And that's why people buy...when they can feel comfortable, intrigued and engaged.

                                                                                                                                                                                By Bob Phibbs,

    Have a special offer or discount you would like to provide to fellow Chamber Members?  Let us know the details and we will put that info here FREE of charge!!  You can't beat FREE!!
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