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February 18, 2025

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Save & Secure - Don't Wait Until it is Too Late!

Don't miss your chance to save for the 2025 New York State Tourism Conference and stay at the our stunning host hotel: the Hotel Canandaigua! Our early-bird registration discount saves you $50, but only until March 31. Plus, our exclusive room block at Hotel Canandaigua is filling up fast! With a deeply discounted rate of $179, rooms are booking 20% ahead of pace, and availability is limited.


Take only a few minutes now and be ready for April. Secure your spot at the beautiful, conveniently located Hotel Canandaigua before our block sells out!


Host Hotel: Hotel Canandaigua, Tapestry Collection by Hilton

Address: 205 Lakeshore Dr, Canandaigua, NY 14424

Room Rate: $179 (limited availability!)


Act now—register and book your room today!

About the Conrerence

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In This Newsletter:

Issue Feature:

- Register & Book Your Room for the 2025 NYS Tourism Conference


NYSTIA News:

- Join a NYSTIA Committee

- Champions Booth in Pittsburgh


NYSTIA News:

- The Impact of U.S.-Canada Relations on NYS Tourism

- NYSTIA at the 2025 NYS Advocacy Conference


Member News:

- At Water's Edge: Reflections on 200 Years of the Erie Canal

- Journey Across New York State this Summer

- Empire State Trail Town Program Drives Bike-Friendly Invess



Upcoming Events:

- Destination Professionals Day

- Park Advocacy Day


Featured Co-Ops:

- Dreamscapes 2025 Multimedia Marketing in Canada

- NEW: American Road Magazine


Job Postings:

-Assistant/Associate Professor of Sustainable Tourism, Adventure Travel, and Sport Management, Paul Smith's College

- Communications Specialist, NYSDEC

📰 NYSTIA News:

Get Involved: Join a NYSTIA Committee!

NYSTIA’s committees are a great way to connect with fellow tourism professionals, share insights, and collaborate on key initiatives that support and grow New York’s tourism industry. As a member-driven organization, we rely on the expertise and engagement of our members to move the needle forward.


Join the conversation and be part of the momentum! Learn more and sign up today. Learn More

Travel Show Update: Start Your Engines! We Exhibit at the Pittsburgh International Auto Show!

Your NYS Tourism Champions exhibit booth was strategically located at the entrance for our first visit to the Pittsburgh International Auto Show at the David L. Lawrence Convention Center. The four-day event (February 14-17) was well attended and we benefitted from our highly visible location. Many attendees expressed interest in traveling to New York State. 


Continue Reading | All Shows in 2025

⚖️ Advocacy Matters to You

All Advocacy

The Impact of U.S.-Canada Relations on New York State Tourism

“New York State stands to be among the most impacted by a prolonged U.S.-Canadian trade battle. A clear understanding of impacted industries that intersect with cross-border travel is beneficial to amplifying our message that much of our state relies on Canadian buyers and visitors. Policy and rhetoric that drives down that sentiment can have severe consequences for those relying on Canadian buying power." - Corey Fram, 1000 Islands International Tourism Council


New York State’s economy is deeply connected to Canadian trade and travel, making it particularly vulnerable to the effects of a prolonged U.S.-Canada trade dispute. To support informed advocacy efforts, the Canadian Consulate General to New York has made a document available outlining key industries affected by cross-border trade policies. This resource was recently shared with state legislators and may be of interest. Access the document

  • Last week, NYSTIA members Jeff Shipley, Cassandra Harrington, and Josiah Brown met in Albany at the NYSHTA's New York State Advocacy Conference and Lobby Day alongside NYSTIA team members Bob Provost and Brooke Wilson.
  • Have you explored NYSTIA's Advocacy Action Center? Stay up-to-date on legislation, contact your representatives, and share advocacy actions!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Industry News:

All News

At Water’s Edge: Reflections on 200 Years

of the Erie Canal

Commemorate the Erie Canal’s bicentennial with a special exhibit at the Everson Museum of Art thanks to a partnership between the New York State Canal Corporation and the Erie Canal Museum. View stunning works by 2024 Artists-in-Residence—Alon Koppel, Judit German-Heins, and Clara Riedlinger—exploring themes of history, identity, and transformation. Attend the virtual talk or join us in person for the public reception to meet the artists and learn more about their creative process. Open now through April 27.


Learn More

Journey across New York State this summer! Join Parks & Trails New York for Cycle the Erie Canal and Cycle the Hudson Valley.

Cycle the Erie Canal brings riders of all ages and abilities on an 8-day, 400-mile expedition from Buffalo to Albany July 12-20. Embrace the unique history of New York State out on the trail as we celebrate the bicentennial of the Erie Canal in 2025! Cycle the Hudson Valley follows the iconic Empire State Trail for 200-miles from Albany to Manhattan August 4-9. Don’t miss this opportunity to explore one of the most beautiful cycling routes in the country.



Register Today

Empire State Trail Town Program Drives Bike- Friendly Investments

Being a Trail Town is about so much more than location. Read how Little Falls, Amsterdam, Schuylerville, and Fort Edward are embracing greenway tourism to better their communities and economies.



Continue Reading

Upcoming Events:

All Events

Destination Professionals Day

February 19

All-Day Event | Destinations International | Register Now

Park Advocacy Day

February 25

Event | Parks & Trails New York | Register Now

Featured Co-Ops:

All Co-Ops

NEW: American Road Magazine

AMERICAN ROAD is the ideal place to inspire road-trip heritage-minded travelers to experience authentic, intriguing, nostalgic, and picturesque, off-the-beaten-path destinations! Listed by Enjoy Travel Life as #1 in the Best Specialty Magazines for Travelers in 2024 and a social influencer KRED rating of 995/1000 in the travel category, there is no better place to promote your destination travel opportunities than AMERICAN ROAD.


Sign up now to be a part of the Spring 2025 issue! Reserve your space by February 24.


Learn More & Sign Up

Dreamscapes 2025 Multimedia Marketing in Canada

NYSTIA Co-Op DREAMSCAPES Content Marketing Initiative will reach a print audience of 260,000 adults (all subscribers of The Globe and Mail, Canada’s national newspaper; and NEW in 2024 the Toronto Star, to subscribers in high-income areas across Canada’s largest metropolitan city).* Each issue of DREAMSCAPES is accessible online in its entirety with links to advertisers’ sites. Sign Up by February 28, 2025! 



Learn More & Sign Up

Job Postings

All Jobs

Assistant/Associate Professor of Sustainable Tourism, Adventure Travel, and Sport Management, Paul Smith's College

Paul Smith’s College is seeking a full-time, academic-year appointment to the faculty serving the Hospitality, Sustainable Tourism Management, Business, Communication, and/or Sports and Event Management Programs. The ideal candidate will have a combination of management education and professional experience in several of the college’s programs emphasizing sustainable tourism...


Learn More

Communications Specialist, New York State Department of Environmental Conservation

Under the overall direction of the Director of Outdoor Recreation, this position will provide strategic communications, outreach, and project support to the Office of Outdoor Recreation. The Communications Specialist will work with DEC’s Division of Communication, Education, and Engagement, natural resources divisions, and other divisions, offices, and regions within DEC as well as with partner agencies to advance communications and engagement strategies and facilitate effective internal and external communications.


Learn More

Become a Member | Join the Partnership Community

Share your DEAI Case Study | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

Thank you to our 2025 Partnership Community!

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.


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