Double Up Food Bucks for Fresh Express Mobile Markets vs. Farmers Markets and Farm Stands
One of the key commitments we made to partners at the start of the Double Up Food Bucks program was to customize distribution, redemption, tracking and reporting approaches for each partner while maintaining program consistency and integrity.
Since Mobile Markets operate more like a grocery store than a farmers market, we have flipped our "Buy-One, Get-One" token approach in order to maximize the amount of fruits and vegetables available to SNAP customers and the economic support to Arizona growers.
Fresh Express Mobile Market customers will earn
copper colored "Fresh Express Double Up Food Bucks" tokens w
hen they purchase Arizona-grown fruits and veggies with their SNAP benefits. They can then use the copper tokens to purchase any SNAP eligible foods for sale on Fresh Express.
Only copper tokens can be redeemed at Fresh Express Mobile Market sites and only silver tokens can be redeemed at participating Maricopa, Yavapai, and Pima Farmers Markets and Farm Stands.
We will be creating additional communication materials showing the different token approaches soon.