Dover Saddlery mail order buyers have always represented "best in class" in the equestrian product marketplace. These affluent buyers are passionate about horseback riding and have the discretionary income to fuel their passion by purchasing riding gear, apparel and equine products. These buyers love the outdoors, their animal companions and whether they are riding competitively or for leisure, these individuals are highly responsive direct mail prospects.
Mailers who've continued extensively include Smartpak Equine Catalog, Reeves International/Breyer Horses, Equine Affaire and Equine Network.
The file has recently been updated and now offers mailers a stable of enhancements to further segment these buyers: